#035: Turn Social Media Followers into Podcast Listeners

10/28/24 • 15 min

4 Listeners

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening.
In this episode we’re talking about how to optimize your social media profile and content to drive listener traffic, why you have to put yourself in the mind of the content viewer and how to effectively turn a social media follower into a fan of your podcast.

Schedule your podcast social media audit:
https://podcastsforprofit.com/products/social-media-audit-for-podcasters

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Previous Episode

#034: Getting Listeners without Social Media

4 Recommendations

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true.

In this episode:
(3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast. (6:15) - How to make your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, and episode descriptions.
(9:15) - When to reach out to blogs, news sources, and contributor platforms to get featured and how to get your podcast on the podcast lists your future listener will find from Google Search.
(12:15) - How to provide an exceptional guest experience that encourages guests to share their episode and recommend your podcast to their audience.

Other episodes mentioned in this episode:
Ep. 8 - How to Pitch Your Podcast to Anyone in 30 SecondsEp. 19 - Podcast SEO: Your Guide to Higher Rankings

Shop my Podcast Guest Templates here:
https://podcastsforprofit.com/products/podcast-guest-template
(This template is fully customizable in Canva.)

Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.

Next Episode

#036: How I Get High-Profile Guests on My Community Podcast

4 Recommendations

They say all politics are local. I say all podcasting is local.

Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet.

In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest.

📌 Shop the Newest Edition to the Podcasts for Profit Template Collection:
Podcast Pitch Template

👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok.