Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

The human attention span is 8.25 seconds. That means when someone ask you about your podcast you have roughly 8 seconds to hook their attention and start your podcast elevator pitch in a meaningful way.

In this episode we'll break down how to answer what your podcast is about, the most important elements of any podcast pitch and how to guarantee the person you're talking to will not only remember your show, but listen after you walk away.

In this episode:
(1:26) How to create a pitch hook for your podcast that will speak directly to your future listener and quickly explain your podcast.
(3:05) What to do when someone isn't interested in your podcast after you deliver the first hook of your pitch.
(4:41) How to construct the second phase of your podcast pitch to give credibility, background and explain why you're uniquely equipped to host this show.
(6:46) Closing the deal. How to get someone to subscribe to your podcast without fail.
(9:43) Steps to further define your pitch hook and simplify your podcast messaging.
(11:38) How to ACTUALLY start networking with people who want to hear about your podcast and how to meet people both online and in person.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest
Book a 1:1 Coaching Call with meShop my EXACT Podcast Setup

Like so many new podcasters, in the beginning I was relying on my most *trusted* mentors – Google and YouTube for all my advice on podcasting.

The funny thing is, today the first result when I Google “How much does it cost to start a podcast?” is a Forbes article that says starting a podcast could cost anywhere from $20 to $5,000?! That a huge range, and while it’s fairly accurate, that's probably not the answer you were hoping for.

My best advice is to remember it's okay to grow with your podcast and invest more as your audience and opportunities grow. Don't let the cost stop you from starting. After all, some of the most successful podcasts start with nothing but a great idea and a passion for sharing it!

In this episode:
(0:02) Exploring the varied costs and equipment for different types of podcasters.
(4:35) The critical step you should take before buying equipment.
(8:29) Equipment recommendations for beginners and professionals.
(14:48) Podcasting equipment and setup.
(16:00) How I almost ruined one of my biggest podcast opportunities by not having the right equipment.
(20:00) Podcast hosting, editing and virtual recording costs.
(23:12) What actually matters when you start podcasting.
If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Start Your Podcast with Hosting from Transistor.FM
Ger Riverside.FM Virtual Recording Program
Total Podcast Setup Under $500
Complete Professional Podcast Setup $2,500
Follow Morgan on Instagram

What if you never had to think of another content idea again?

That sounds like a dream, right?! My friend, that's the magic and power of podcasting.

Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media.

In this episode:
(0:49) The crazy simple (and easy) way to reach out to customers and listeners you’ve probably never thought of!
(3:09) Why you should stop focusing on podcast marketing and start focusing on audience connection.
(4:28) Repurposing your podcast on LinkedIn and how to properly optimize these posts. (5:10) Repurposing on Meta (Facebook and Instagram), using video and making video from audio only.
(7:50) The best FREE tools you can use for repurposing podcast content.
(9:45) Using Reddit to repurpose your podcast and when it will actually make sense to post on Reddit.
(10:20) Pinterest for podcasters and why you need to repurpose your podcast on Pinterest.
(11:20) How to make the most out of blogs for your podcast and why you should blog every week for you website's SEO.
(12:43) Using podcast episodes for email marketing and to revitalize old email lists .

If you enjoy the show and you want to help more business owners and podcasters make money from podcasting will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Get Your FREE Podcast Launch Checklist!
Episode Show Notes
Follow Morgan on Instagram

Do you want to start a podcast that will make money for your business or brand? Do you want to know how you can use podcasting to grow your audience and strengthen your voice to become a leader in your industry? Do you want a behind the scenes look at how professional podcast producers build podcasts that will rank at the top of the charts and create listener loyalty? If you answered yes, you’re in the right place!

Welcome to Podcasts for Profits with Morgan Franklin, a podcast designed to guide you through the process of creating and growing a podcast that will help you cut through the noise of social media and speak directly to your target audience. As consumers we want to buy from companies, brands and people that we know, like and trust and what better way to connect and empower your audience than creating a podcast where you speak directly to them every week?

Join your host Morgan Franklin, podcast strategist, producer and educator. Featured on Good Morning America, Martha Stewart Living, Style Me Pretty and more, Morgan has helped countless businesses, podcasters and podcast advertisers find their messaging, strategy and targeted brand identity.

See more episodes, show notes, and transcripts, visit: https://morganfranklin.media/podcasts-for-profit

Find out more about Morgan visit:
https://morganfranklin.media/

New episodes air every Monday. If you find the podcast valuable, please make sure to subscribe, download and rate the podcast 5 stars!

Some podcasters obsess over it.
Some podcasters never give it a second thought.

This week we’re talking about one of the most vulnerable questions in podcasting - who’s going to listen to your podcast?

In this episode:
(0:54) How you can build listener trust from your first episode.
(1:48) These are the podcast ideas that make great podcast.
(3:11) Why podcasting is going to be your secret tool for digital marketing success.
(5:10) How you’re going to create a podcast with clear messaging that engages your audience and grows your business.
(7:00) What you can learn from your favorite podcast about your podcast.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Start Your Podcast with Hosting from Transistor.FM
Get Your FREE Podcast Launch Checklist!
Episode Show Notes
Follow Morgan on Instagram