Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

The human attention span is 8.25 seconds. That means when someone ask you about your podcast you have roughly 8 seconds to hook their attention and start your podcast elevator pitch in a meaningful way.

In this episode we'll break down how to answer what your podcast is about, the most important elements of any podcast pitch and how to guarantee the person you're talking to will not only remember your show, but listen after you walk away.

In this episode:
(1:26) How to create a pitch hook for your podcast that will speak directly to your future listener and quickly explain your podcast.
(3:05) What to do when someone isn't interested in your podcast after you deliver the first hook of your pitch.
(4:41) How to construct the second phase of your podcast pitch to give credibility, background and explain why you're uniquely equipped to host this show.
(6:46) Closing the deal. How to get someone to subscribe to your podcast without fail.
(9:43) Steps to further define your pitch hook and simplify your podcast messaging.
(11:38) How to ACTUALLY start networking with people who want to hear about your podcast and how to meet people both online and in person.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest
Book a 1:1 Coaching Call with meShop my EXACT Podcast Setup

Do you know what'll be the hardest episode you ever record? The first.
Do you know what'll be the most important episode you record is? Also the first.

This week I'm walking you through the exact steps I took to launch my podcast in a month and exactly how you're going to launch a podcast by next month.

In this episode:
(0:00) How to stop procrastinating and make a solid goal and structured plan to FINALLY launch your podcast! (1:41) Week One: Getting crystal clear on what this podcast will be about, who it's for, and how to use your competition to help build your podcast.
(4:30) Week Two: Finding the right equipment for your podcast and learning how to outline an episode for recording.
(7:45) Week Three: How to find the best hosting platform, optimizing your podcast title, description and episodes, and recording your first episode!
(11:43) Week Four: Exporting, editing and preparing for how you'll launch your podcast.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Get Your FREE Podcast Launch Checklist!
Start Your Podcast with Hosting from Transistor.FM
Total Podcast Setup Under $500
Complete Professional Podcast Setup $2,500

Do you want to start a podcast that will make money for your business or brand? Do you want to know how you can use podcasting to grow your audience and strengthen your voice to become a leader in your industry? Do you want a behind the scenes look at how professional podcast producers build podcasts that will rank at the top of the charts and create listener loyalty? If you answered yes, you’re in the right place!

Welcome to Podcasts for Profits with Morgan Franklin, a podcast designed to guide you through the process of creating and growing a podcast that will help you cut through the noise of social media and speak directly to your target audience. As consumers we want to buy from companies, brands and people that we know, like and trust and what better way to connect and empower your audience than creating a podcast where you speak directly to them every week?

Join your host Morgan Franklin, podcast strategist, producer and educator. Featured on Good Morning America, Martha Stewart Living, Style Me Pretty and more, Morgan has helped countless businesses, podcasters and podcast advertisers find their messaging, strategy and targeted brand identity.

See more episodes, show notes, and transcripts, visit: https://morganfranklin.media/podcasts-for-profit

Find out more about Morgan visit:
https://morganfranklin.media/

New episodes air every Monday. If you find the podcast valuable, please make sure to subscribe, download and rate the podcast 5 stars!

Like so many new podcasters, in the beginning I was relying on my most *trusted* mentors – Google and YouTube for all my advice on podcasting.

The funny thing is, today the first result when I Google “How much does it cost to start a podcast?” is a Forbes article that says starting a podcast could cost anywhere from $20 to $5,000?! That a huge range, and while it’s fairly accurate, that's probably not the answer you were hoping for.

My best advice is to remember it's okay to grow with your podcast and invest more as your audience and opportunities grow. Don't let the cost stop you from starting. After all, some of the most successful podcasts start with nothing but a great idea and a passion for sharing it!

In this episode:
(0:02) Exploring the varied costs and equipment for different types of podcasters.
(4:35) The critical step you should take before buying equipment.
(8:29) Equipment recommendations for beginners and professionals.
(14:48) Podcasting equipment and setup.
(16:00) How I almost ruined one of my biggest podcast opportunities by not having the right equipment.
(20:00) Podcast hosting, editing and virtual recording costs.
(23:12) What actually matters when you start podcasting.
If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Start Your Podcast with Hosting from Transistor.FM
Ger Riverside.FM Virtual Recording Program
Total Podcast Setup Under $500
Complete Professional Podcast Setup $2,500
Follow Morgan on Instagram

Having a podcast is hard work. Why does everyone always conveniently forget to mention that part?

Podcasting is hard. It's even harder when you aren't growing, or getting closer to the goals you set in the beginning. This episode is dedicated to diagnosing and addressing 3 of the most common reasons podcast aren't growing.

Download your free podcast audit here!

In this episode:
(1:38) Why your audience is slowly losing interest in your podcast. 😢
(3:21) How to engage and keep your listener’s attention with every episode.
(4:58) What you aren’t doing, but you MUST do to get new listeners.
(8:52) The biggest hurdle most podcasters are facing when it comes to consistent growth.

Links in this episode:
Get your free podcast audit
Book a 1:1 Coaching Call with meShop my EXACT Podcast Setup