#007: The Best Podcast Promotion Tool You Aren’t Using

04/15/24 • 21 min

6 Listeners

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Do you want people to listen to your podcast? Of course you do! 😀

But do you actually know where your future listeners are going to find new podcasts? 👀

If I’m being totally honest, I’ve spent years trying to promote podcasts on platforms and with strategies that no one cared about (and the numbers were showing it)!

At the beginning of this year I completely started over on social media for this podcast and I had a giant aha moment. My instagram followers aren’t looking for a new podcast to listen to.. they were looking for funny reels and pictures of cats to scroll through.

That’s when I discovered how quickly my Pinterest content was gaining attention. On Instagram where I struggled to get 1k views a month I had 21k on Pinterest with no problem at all.

If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Listen to my favorite podcast about Pinterest (and the podcast that's taught me everything I know about Pinterest): Simple Pin Podcast

Find out more:
Work with Morgan: Book a 1:1 Coaching Call
Shop the EXACT Podcast Equipment We Use
Sign up for Buzzsprout Podcast Hosting

Do you want people to listen to your podcast? Of course you do! 😀

But do you actually know where your future listeners are going to find new podcasts? 👀

If I’m being totally honest, I’ve spent years trying to promote podcasts on platforms and with strategies that no one cared about (and the numbers were showing it)!

That’s when I discovered how quickly my Pinterest content was gaining attention. On Instagram where I struggled to get 1k views a month I had 21k on Pinterest with no problem at all.

Listen to my favorite podcast about Pinterest (and the podcast that's taught me everything I know about Pinterest): Simple Pin Podcast

Find out more:
Work with Morgan: Book a 1:1 Coaching Call
Shop the EXACT Podcast Equipment We Use
Sign up for Buzzsprout Podcast Hosting

Previous Episode

#006: How to Host Interviews People Actually Want to Listen To

4 Recommendations

Do you want to host podcast interviews people ACTUALLY want to listen to?

This week I'll walk you through the 4 interview strategies every host should use to have listeners sneaking an AirPod in at work to listen to your podcast.

Whether you're thinking about starting a podcast, you have a solo show, interview-style show or you're not really sure what you're doing, this episode is for you.

Download your free pre-interview questionnaire here!

In this episode:
(1:30) What qualities actually make a guest worth hosting on your podcast.
(3:05) The biggest mistake most podcasters (including me) make when they first start having interviews on their show.
(5:45) How to get the best questions that your guest wants to answer and your audiences wants to hear!
(8:40) Set your guest up for success to have the best interview from both you and them.
(11:05) The unforgivable interview question that will ruin your episode before it even starts.
(14:00) How to properly promote interview episodes.

If you enjoy the show and you want to help more business owners and podcasters make money from podcasting will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you!

Links mentioned in this episode:
Free Download: 10 Questions I Ask Every Guest in Their Pre-Interview
Follow Morgan on Instagram
Read the Show Notes

Next Episode

#008: Pitch Your Podcast to Anyone in 30-Seconds

5 Recommendations

The human attention span is 8.25 seconds. That means when someone ask you about your podcast you have roughly 8 seconds to hook their attention and start your podcast elevator pitch in a meaningful way.

In this episode we'll break down how to answer what your podcast is about, the most important elements of any podcast pitch and how to guarantee the person you're talking to will not only remember your show, but listen after you walk away.

In this episode:
(1:26) How to create a pitch hook for your podcast that will speak directly to your future listener and quickly explain your podcast.
(3:05) What to do when someone isn't interested in your podcast after you deliver the first hook of your pitch.
(4:41) How to construct the second phase of your podcast pitch to give credibility, background and explain why you're uniquely equipped to host this show.
(6:46) Closing the deal. How to get someone to subscribe to your podcast without fail.
(9:43) Steps to further define your pitch hook and simplify your podcast messaging.
(11:38) How to ACTUALLY start networking with people who want to hear about your podcast and how to meet people both online and in person.

Links in this episode:
Free Download: 10 Questions I Ask EVERY Guest
Book a 1:1 Coaching Call with me Shop my EXACT Podcast Setup

Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters - #007: The Best Podcast Promotion Tool You Aren’t Using

Transcript

Morgan Franklin00:00:03.390

I read, listen, watch and consume a lot of content about podcasting on a weekly basis. And I see a lot of the same questions over and over and over again. And one of them is how are you promoting your podcast? Today's episode is all about the search engine most podcasters have never even thought of, but could be one of the most beneficial and free Did I mention free marketing tools for your podcast? Hello, and welcome to podcast for profit.