Getting Your Podcast to The Top of Google Search Results | Jason Barnard
08/22/23 • 18 min
3 Listeners
Did you know that you can get a stamp of approval from Google? It's better known as the Google Knowledge Panel. (It's the information box on the right-hand side of Google Search Results.) You've seen it when you Google the name of somebody famous. In this episode, Jason Barnard explains that the Google Knowledge Panel isn't reserved for the world's top influencers. In fact, Google's implicit stamp of approval is available to anyone! Jason will explain how to get a Google Knowledge Panel for your podcast. Get ready to learn how to leverage the power of Google's stamp of approval!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/241Key Moments:
00:00:15 - Introduction and Building Authority in Search
00:03:28 - Jason's Personal Experience with Google Search Results
00:07:27 - Importance of Google for Podcasters
00:10:00 - Improving Your Brand SERP
00:12:39 - Knowledge Panel and Building Authority
00:17:05 - Assessing Online Presence
00:19:00 - Becoming the Authority
00:20:19 - Conclusion: Key to Target Audience
Timestamped Summary:
00:00:15 - Introduction and Building Authority in Search
Jason Barnard introduces himself as the Brand SERP guy and explains how branded search can help build authority within an industry. He highlights the importance of becoming the authoritative reference in your niche and shares a simple strategy to achieve that.
00:03:28 - Jason's Personal Experience with Google Search Results
Jason shares his personal experience of repositioning his online personal brand from a cartoon Blue Dog to a world-leading expert digital marketer. He emphasizes the role of Google search results in building credibility and becoming an authoritative expert.
00:07:27 - Importance of Google for Podcasters
Jason explains that while Google may not be a huge driver of an audience for podcasters, it provides valuable insights and free visibility. He introduces the concept of Brand SERP and Knowledge Panel and how they indicate Google's understanding of your podcast.
00:10:00 - Improving Your Brand SERP
Jason advises podcasters to focus on improving the content that appears on their brand SERP. This includes reviews, engagement, and views on podcasting platforms, as well as social media accounts. He suggests analyzing the brand SERPs of other podcasts in the same niche for strategic choices.
00:12:39 - Knowledge Panel and Building Authority
Jason explains the significance of the Knowledge Panel on Google and how it represents Google's level of understanding of your podcast. He emphasizes the importance of providing accurate and relevant information to build authority within your niche.
00:17:05 - Assessing Online Presence
Learn how to assess your online presence by researching your brand SERP and evaluating the relevance and helpfulness of the information presented. Google, Chat GPT, and Microsoft Bing are valuable tools for gaining insight into your authority and credibility.
00:19:00 - Becoming the Authority
Consistency in content, niche focus, content quality, and building relationships with leading authorities in your niche will establish you as the go-to authority on various platforms. Google, Microsoft, Bing, Apple, Amazon, Spotify, and Podcast Addic
PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!
Did you know that you can get a stamp of approval from Google? It's better known as the Google Knowledge Panel. (It's the information box on the right-hand side of Google Search Results.) You've seen it when you Google the name of somebody famous. In this episode, Jason Barnard explains that the Google Knowledge Panel isn't reserved for the world's top influencers. In fact, Google's implicit stamp of approval is available to anyone! Jason will explain how to get a Google Knowledge Panel for your podcast. Get ready to learn how to leverage the power of Google's stamp of approval!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/241Key Moments:
00:00:15 - Introduction and Building Authority in Search
00:03:28 - Jason's Personal Experience with Google Search Results
00:07:27 - Importance of Google for Podcasters
00:10:00 - Improving Your Brand SERP
00:12:39 - Knowledge Panel and Building Authority
00:17:05 - Assessing Online Presence
00:19:00 - Becoming the Authority
00:20:19 - Conclusion: Key to Target Audience
Timestamped Summary:
00:00:15 - Introduction and Building Authority in Search
Jason Barnard introduces himself as the Brand SERP guy and explains how branded search can help build authority within an industry. He highlights the importance of becoming the authoritative reference in your niche and shares a simple strategy to achieve that.
00:03:28 - Jason's Personal Experience with Google Search Results
Jason shares his personal experience of repositioning his online personal brand from a cartoon Blue Dog to a world-leading expert digital marketer. He emphasizes the role of Google search results in building credibility and becoming an authoritative expert.
00:07:27 - Importance of Google for Podcasters
Jason explains that while Google may not be a huge driver of an audience for podcasters, it provides valuable insights and free visibility. He introduces the concept of Brand SERP and Knowledge Panel and how they indicate Google's understanding of your podcast.
00:10:00 - Improving Your Brand SERP
Jason advises podcasters to focus on improving the content that appears on their brand SERP. This includes reviews, engagement, and views on podcasting platforms, as well as social media accounts. He suggests analyzing the brand SERPs of other podcasts in the same niche for strategic choices.
00:12:39 - Knowledge Panel and Building Authority
Jason explains the significance of the Knowledge Panel on Google and how it represents Google's level of understanding of your podcast. He emphasizes the importance of providing accurate and relevant information to build authority within your niche.
00:17:05 - Assessing Online Presence
Learn how to assess your online presence by researching your brand SERP and evaluating the relevance and helpfulness of the information presented. Google, Chat GPT, and Microsoft Bing are valuable tools for gaining insight into your authority and credibility.
00:19:00 - Becoming the Authority
Consistency in content, niche focus, content quality, and building relationships with leading authorities in your niche will establish you as the go-to authority on various platforms. Google, Microsoft, Bing, Apple, Amazon, Spotify, and Podcast Addic
PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!
Previous Episode
Growing Your Influence by Being a Guest on Podcasts | Cristina Marcello
1 RecommendationsPodcast guesting is powerful for many reasons, but one of the most overlooked benefits is audience development from podcast guesting. In this episode, Cristina Marcello explains how to create a podcast guest booking strategy, identify the best-fit shows, and what to do after the interview to engage and develop your audience. Get ready to learn to harness the power of podcast guest bookings to cultivate and expand your audience!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/240Key Moments:
00:00:15 - The Power of Podcast Guest Booking
00:01:50 - Defining Your Point of View
00:03:24 - Determining Best Fit Podcasts
00:07:29 - Crafting an Effective Pitch
00:11:07 - Conclusion: Repurposing Content for Audience Development
Timestamped Summary:
00:00:15 - The Power of Podcast Guest Booking
Cristina Marcello discusses the importance of leveraging podcast guest booking as a means of audience development. Cristina highlights the common practice of simply sharing the podcast link on social media and explains how much more can be done to maximize audience engagement.
00:01:50 - Defining Your Point of View
Marcello advises individuals to define their point of view before seeking to be a guest on a podcast. Cristina suggests identifying recurring themes or challenges in their life and considering if they would make compelling podcast topics.
00:03:24 - Determining Best Fit Podcasts
Marcello outlines four key factors to consider when determining whether a podcast is the best fit. These factors include the content of the podcast, how the topics are discussed, the audience it attracts, and the reach of the podcast.
00:07:29 - Crafting an Effective Pitch
Marcello emphasizes the importance of leading with value when pitching to podcast hosts. Cristina advises that the pitch should demonstrate how the guest's unique perspective or experience aligns with the show's content and benefits the audience.
00:11:07 - Conclusion: Repurposing Content for Audience Development
Marcello highlights the abundance of content that can be repurposed from a podcast episode. Cristina suggests creating videos, animations, graphics, and blog posts to engage with and expand the audience beyond the initial podcast episode.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/240
PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!
Next Episode
Media Strategies for Global Influence and Client Attraction | Dr. Barrett Matthews
Discover the secrets to becoming omnipresent in the digital landscape and creating a global presence that attracts your ideal clients, even while you sleep or travel the world. In this episode, Dr. Barrett Matthews reveals the power of leveraging various media platforms to convey your message directly to those actively seeking your expertise. Say goodbye to chasing leads and hello to the strategies that will revolutionize your approach to marketing your business. Get ready to unleash the power of global influence and elevate your business to new heights!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/242Key Moments:
00:00:15 - Challenging the notion of being in two places at once
00:02:15 - Kevin Hart's omnipresence in media
00:05:35 - Getting out of ego-based marketing
00:08:54 - Breaking free from wrong teachings
00:12:29 - Conclusion: Leveraging media for global success
Timestamped Summary:
00:00:15 - Challenging the notion of being in two places at once
Dr. Barrett Matthews challenges the idea that you can't be in two places at once. He believes that by using media, it is possible to be in multiple places simultaneously and reach a wider audience, leading to more leads, clients, and revenue.
00:02:15 - Kevin Hart's omnipresence in media
Dr. Matthews uses comedian Kevin Hart as an example of someone who has made himself omnipresent in media. Hart has books, audiobooks, a podcast, streaming TV shows, documentary films, and commercials, ensuring that he is everywhere and reaching his target audience effectively.
00:05:35 - Getting out of ego-based marketing
Dr. Matthews emphasizes the need for business owners to get out of their comfort zones and engage with different forms of media. He advises against focusing solely on one platform, such as social media, and instead encourages business owners to make themselves findable on various media platforms to reach a wider range of potential clients.
00:08:54 - Breaking free from wrong teachings
Dr. Matthews highlights two common misconceptions in marketing: focusing on one area of media and finding a specific client avatar. He explains that by expanding their presence across different media platforms and making themselves findable to potential clients, businesses can achieve global reach and generate revenue from all over the world.
00:12:29 - Conclusion: Leveraging media for global success
Dr. Matthews encourages business owners to use media to go global!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/242
PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!
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