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Every podcast host's worst nightmare is having a guest on their podcast who provides long-winded answers, shares lengthy monologues, and goes down every rabbit trail possible. In this episode, Paul Granger explains the art of concise communication for podcast guests and how mastering this art can lead to more podcasting-related opportunities. Get ready to learn the benefit of brevity and simple ways to hone your stories to impact your podcast guesting and even your everyday conversations!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/255Key Moments:

00:00:15 - Introduction to Roblox obsession
00:02:09 - Goldilocks and the Three Types of Guests
00:03:29 - Understanding Your Why for Sharing
00:06:09 - Honoring the Host and Context
00:07:19 - Achieving Brevity in Storytelling

Timestamped Summary:
00:00:15 - Introduction to Roblox obsession
The host's son became obsessed with the game Roblox, a global gaming platform where players can build landscapes and adventures together. The son's love for connection and external processing led to endless soliloquies about his Roblox experiences.
00:02:09 - Goldilocks and the Three Types of Guests
The host discusses three types of guests: those who say too little, those who say too much, and those whose content is just right, like Baby Bear. He emphasizes the importance of finding the right balance in sharing as a guest on a podcast.
00:03:29 - Understanding Your Why for Sharing
Before sharing your story, it's crucial to understand why you want to share it. Knowing your why will impact how and what you share. The host provides examples of different motivations for sharing and highlights the importance of considering the value for the host and listeners.
00:06:09 - Honoring the Host and Context
As a guest on a podcast, it's essential to respect the host's space and understand the context of the show. Guests should consider whether their content brings value to the host and listeners and be willing to adapt their sharing style to honor the context of the space.
00:07:19 - Achieving Brevity in Storytelling
Many stories can be too long for a podcast context, but the host assures that brevity is achievable in four steps.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/255

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!

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MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/213
In this episode, Michael Whitehouse explains how he generated $37,000.00 in sales through his podcast, that only had 28 listeners! Join us as Michael shares the framework for how podcasters can turn a show with a small audience into a lucrative revenue source without spending any money beyond the cost of hosting the podcast. Get ready to learn how to attract high-quality leads and convert them into paying clients using only your podcast!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/213

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!

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MMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/204
Do you ever feel like your podcast content suffers because you don't have the time to keep up with your production schedule? We've all been there: up until 2am working on an episode that is supposed to go live in just a few hours. What if it didn't have to be that way? In this episode, Kate Erickson explains how she breaks down the exact system you need to create consistent content for your podcast.

MMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/204

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!

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MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/179
Getting on the top charts affects your influence and your bottom line. Adam will share how he's seen dozens of shows literally get ranked in the top charts by following these 5 simple steps, and give you the formula you need to use to grow your audience today. Algorithms either work against you or, if you're smart, they can work FOR you. Triggering the podcast algorithms can actually give you the listenership and visibility you need to leave your legacy and monetize your show. Adam will share the 5 simple steps he has used to get dozens of podcasts to rank on the top charts. It's easier than you think and the benefits pay tremendous dividends. Since podcast platforms know nearly 90% of podcasts quit before 10 episodes, it's become very challenging to get their attention and let them know you're here to stay and you've got a lot of value to give. Adam has found that there are 5 things any podcaster can do to increase their visibility and even trigger the podcast algorithms. By using them, in the right order, Adam's seen dozens of podcasts go from zero to hero. The added exposure could increase your impact and your income.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/179

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!

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Did you know that you can get a stamp of approval from Google? It's better known as the Google Knowledge Panel. (It's the information box on the right-hand side of Google Search Results.) You've seen it when you Google the name of somebody famous. In this episode, Jason Barnard explains that the Google Knowledge Panel isn't reserved for the world's top influencers. In fact, Google's implicit stamp of approval is available to anyone! Jason will explain how to get a Google Knowledge Panel for your podcast. Get ready to learn how to leverage the power of Google's stamp of approval!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/241Key Moments:
00:00:15 - Introduction and Building Authority in Search
00:03:28 - Jason's Personal Experience with Google Search Results
00:07:27 - Importance of Google for Podcasters
00:10:00 - Improving Your Brand SERP
00:12:39 - Knowledge Panel and Building Authority
00:17:05 - Assessing Online Presence
00:19:00 - Becoming the Authority
00:20:19 - Conclusion: Key to Target Audience
Timestamped Summary:
00:00:15 - Introduction and Building Authority in Search
Jason Barnard introduces himself as the Brand SERP guy and explains how branded search can help build authority within an industry. He highlights the importance of becoming the authoritative reference in your niche and shares a simple strategy to achieve that.
00:03:28 - Jason's Personal Experience with Google Search Results
Jason shares his personal experience of repositioning his online personal brand from a cartoon Blue Dog to a world-leading expert digital marketer. He emphasizes the role of Google search results in building credibility and becoming an authoritative expert.
00:07:27 - Importance of Google for Podcasters
Jason explains that while Google may not be a huge driver of an audience for podcasters, it provides valuable insights and free visibility. He introduces the concept of Brand SERP and Knowledge Panel and how they indicate Google's understanding of your podcast.
00:10:00 - Improving Your Brand SERP
Jason advises podcasters to focus on improving the content that appears on their brand SERP. This includes reviews, engagement, and views on podcasting platforms, as well as social media accounts. He suggests analyzing the brand SERPs of other podcasts in the same niche for strategic choices.
00:12:39 - Knowledge Panel and Building Authority
Jason explains the significance of the Knowledge Panel on Google and how it represents Google's level of understanding of your podcast. He emphasizes the importance of providing accurate and relevant information to build authority within your niche.
00:17:05 - Assessing Online Presence
Learn how to assess your online presence by researching your brand SERP and evaluating the relevance and helpfulness of the information presented. Google, Chat GPT, and Microsoft Bing are valuable tools for gaining insight into your authority and credibility.
00:19:00 - Becoming the Authority
Consistency in content, niche focus, content quality, and building relationships with leading authorities in your niche will establish you as the go-to authority on various platforms. Google, Microsoft, Bing, Apple, Amazon, Spotify, and Podcast Addict will prioritize your podcast over others.
00:20:19 - Conclusion: Key to Target Audience
Google's unde

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!