3 Ways Running Traffic Has Changed... Maybe Forever
05/17/22 • 40 min
1 Listener
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.
Listen in to find out what Google Performance Max can do for your business or agency.
IN THIS EPISODE YOU’LL LEARN:
- 3 major events in online advertising and marketing that changed the entire game
- Why you need to stop thinking of Google as a placement platform
- What you need to know about user-generated content and massive media creation
- Why Kasim believes the click-to-conversion paradigm is dead
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Solutions 8
- Solutions 8 on YouTube
- Nick Shackelford on LinkedIn
- Konstant Kreative
- Billo
- No Limit Creatives
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.
Listen in to find out what Google Performance Max can do for your business or agency.
IN THIS EPISODE YOU’LL LEARN:
- 3 major events in online advertising and marketing that changed the entire game
- Why you need to stop thinking of Google as a placement platform
- What you need to know about user-generated content and massive media creation
- Why Kasim believes the click-to-conversion paradigm is dead
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Solutions 8
- Solutions 8 on YouTube
- Nick Shackelford on LinkedIn
- Konstant Kreative
- Billo
- No Limit Creatives
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Previous Episode
A Quick Strategy to Improve Facebook Campaigns
When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling?
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”
Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.
IN THIS EPISODE YOU’LL LEARN:
- The key differences between cost cap and bid cap
- Two important things you have to have in place before using these strategies
- How, when, and why to duplicate your campaigns
- What Facebook is looking for when they rank your ads
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11
- bid cap & cost cap
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Next Episode
How Google Outsmarted Facebook and What it Means for Marketers
So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets?
On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything.
Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business.
IN THIS EPISODE YOU’LL LEARN:
- Why the 30-day attribution window/click to purchase paradigm is obsolete
- What multi-touchpoint engagement means in practical terms
- The biggest mistake marketers are making right now with Performance Max
- 2 new Performance Max features that just rolled out this week
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Solutions 8 on YouTube
- Everything Google Knows About You
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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