Perpetual Traffic

How To Scale Your Agency To $100K per Month (And Beyond)

2 Listeners

EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

Perpetual Traffic

08/25/20 • 42 min

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad AmplifierTM cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE

Work at Tier 11

The Ecommerce Ad AmplifierTM

Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

Data Processing Options for Users in California

Facebook Experiments

Saving Private Ryan IMDB

Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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2 Listeners

Episode 344: Are Funnels Obsolete and Do Morning Routines Work?

Perpetual Traffic

11/30/21 • 46 min

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

IN THIS EPISODE YOU’LL LEARN:

Which woo-woo rituals Kasim absolutely swears by and how they changed his life
How the hosts approach fitness training very differently
The one campaign you need to be running right this minute
What Kasim believes is the biggest missed opportunity in the space of marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Miracle Morning (book by Hal Elrod)
Wim Hof Method of Breathing
Joe Dispenza meditation
Sleep Cycle app
Progressive Overload training
Click Bank
Affiliate Summit West
Google Display
Funnel Specialist job opening at Tier 11
DM @ralphhb on Twitter with your feedback on today’s episode.

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

2 Listeners

EP10: Content Marketing + Paid Traffic: Part 2 - Hooks, “Greased Chute” Intros and Johnson Boxes

Perpetual Traffic

09/15/15 • 36 min

In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

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Show Notes Page

Mentioned in this episode:

Customer Acquisition Show

1 Listener

[Case Study] Unconventional Ways to Lower Your CPA

Perpetual Traffic

11/29/22 • 31 min

What is the most powerful type of messaging across all industries and advertising platforms?

On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.

Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.

IN THIS EPISODE, YOU'LL LEARN:

Why traffic should never be your primary focus
This week's nugget: A sneaky and fast way to create more content
The paradox of success and embracing failure
How to implement the traffic harmonizer
Different messaging for different types of audiences
The effectiveness of testimonial videos
How to get your customers to create content for your brand

Links and Resources:

Check out Tier 11's Conversion Architecture HERE

Videocasestory.com

Getbravo.io

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

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EP04 : Your First 3 Steps: Facebook Ads [Case Study-Betty Rocker-Part One]

Perpetual Traffic

08/01/15 • 38 min

In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.

Mentioned in this episode:

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Episode 342: Why Quick Follow-Up Is the Key to Better Conversion Rates

Perpetual Traffic

11/23/21 • 33 min

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.

IN THIS EPISODE YOU’LL LEARN:

How a strategic two-email campaign could get you a 60-70% open rate
How to know if you need more leads or a better conversion process
Ways to analyze your “leaky bucket” and reverse engineer it logically
Something you absolutely need in your life right now (that you might not realize)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ScheduleOnce
Attentive
Funnel Specialist job opening at Tier 11
http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”
http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in
SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)
http://Gmass.co - emails go right into Primary inbox - email first 5 days after
http://WarmupInbox.com - eliminates cold emails going into spam folder
http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging
http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!
Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!
On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”
Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Menti...

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EP01 : The Future of Paid Traffic

Perpetual Traffic

07/24/15 • 29 min

We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store.... you just have to know which store is best for your business! You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.

Mentioned in this episode:

1 Listener

Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller

Perpetual Traffic

12/17/21 • 19 min

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

IN THIS EPISODE YOU’LL LEARN:

The three most powerful ways of targeting on Google
Why the first three seconds of a YouTube ad are still really important
The key difference between Facebook targeting and Google targeting
Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

1 Listener

EP06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]

Perpetual Traffic

08/18/15 • 37 min

Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.

Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics.

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Show Notes Page

Mentioned in this episode: