Perpetual Traffic

2 Listeners

Episode 344: Are Funnels Obsolete and Do Morning Routines Work?

Perpetual Traffic

11/30/21 • 47 min

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

IN THIS EPISODE YOU’LL LEARN:

Which woo-woo rituals Kasim absolutely swears by and how they changed his life
How the hosts approach fitness training very differently
The one campaign you need to be running right this minute
What Kasim believes is the biggest missed opportunity in the space of marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Miracle Morning (book by Hal Elrod)
Wim Hof Method of Breathing
Joe Dispenza meditation
Sleep Cycle app
Progressive Overload training
Click Bank
Affiliate Summit West
Google Display
Funnel Specialist job opening at Tier 11
DM @ralphhb on Twitter with your feedback on today’s episode.

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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How To Scale Your Agency To $100K per Month (And Beyond)

2 Listeners

EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

Perpetual Traffic

08/25/20 • 43 min

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad AmplifierTM cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE

Work at Tier 11

The Ecommerce Ad AmplifierTM

Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

Data Processing Options for Users in California

Facebook Experiments

Saving Private Ryan IMDB

Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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2 Listeners

Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic

Perpetual Traffic

10/29/21 • 68 min

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.

Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.

Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.

IN THIS EPISODE YOU’LL LEARN:

Why you should send cold traffic to FB Messenger or IG instead of a website
What kinds of questions to use in an effective assessment sequence
A 30 to 60-day chat sequence game plan for any size ad budget
How to leverage Instagram’s engaging culture to get the response you want

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 is giving away 5 FREE customer acquisition path audits
Connect with Travis on IG (@thetravisstephenson)
Chatmatic.com
Zapier
Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

Get a FREE 14-day test drive with Sendlane
Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

1 Listener

EP10: Content Marketing + Paid Traffic: Part 2 - Hooks, “Greased Chute” Intros and Johnson Boxes

Perpetual Traffic

09/15/15 • 36 min

In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

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Show Notes Page

Mentioned in this episode:

1 Listener

EP09: Content Marketing + Paid Traffic: Part 1 - Calls to Action, “Splintering”, and 5 Killer Blog Post Types

Perpetual Traffic

09/08/15 • 38 min

In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.

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Show Page Notes

Mentioned in this episode:

Customer Acquisition Show

1 Listener

[Case Study] Unconventional Ways to Lower Your CPA

Perpetual Traffic

11/29/22 • 32 min

What is the most powerful type of messaging across all industries and advertising platforms?

On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.

Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.

IN THIS EPISODE, YOU'LL LEARN:

Why traffic should never be your primary focus
This week's nugget: A sneaky and fast way to create more content
The paradox of success and embracing failure
How to implement the traffic harmonizer
Different messaging for different types of audiences
The effectiveness of testimonial videos
How to get your customers to create content for your brand

Links and Resources:

Check out Tier 11's Conversion Architecture HERE

Videocasestory.com

Getbravo.io

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

1 Listener

EP01 : The Future of Paid Traffic

Perpetual Traffic

07/24/15 • 29 min

We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store.... you just have to know which store is best for your business! You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.

Mentioned in this episode:

1 Listener

Hacking Google Ads for a Shoestring Budget

Perpetual Traffic

09/23/22 • 25 min

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?

In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.

Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.

IN THIS EPISODE, YOU'LL LEARN:

How to run ads on a limited budget
What is a Feed Only Performance Max campaign?
How to control your top-of-funnel ad spend
Video remarketing ads and why you should use them
Conversion tracking and false positives
Vanity metrics you should ignore in your campaigns
The biggest opportunity for marketing agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

1 Listener

EP06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]

Perpetual Traffic

08/18/15 • 37 min

Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.

Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics.

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Show Notes Page

Mentioned in this episode: