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Perpetual Traffic

Perpetual Traffic

Tier 11

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience...it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Top 10 Perpetual Traffic Episodes

Goodpods has curated a list of the 10 best Perpetual Traffic episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Perpetual Traffic for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Perpetual Traffic episode by adding your comments to the episode page.

The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing?

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Show Notes Page

Mentioned in this episode:

Content At Scale

CSO Link

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This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad AmplifierTM cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE

Work at Tier 11

How To Scale Your Agency To $100K per Month (And Beyond)

The Ecommerce Ad AmplifierTM

Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

Data Processing Options for Users in California

Facebook Experiments

Saving Private Ryan IMDB

Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

IN THIS EPISODE YOU’LL LEARN:

  • Which woo-woo rituals Kasim absolutely swears by and how they changed his life
  • How the hosts approach fitness training very differently
  • The one campaign you need to be running right this minute
  • What Kasim believes is the biggest missed opportunity in the space of marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

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Show Notes Page

Mentioned in this episode:

CSO Link

Content At Scale

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Perpetual Traffic - [Case Study] Unconventional Ways to Lower Your CPA
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11/29/22 • 31 min

What is the most powerful type of messaging across all industries and advertising platforms?

On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.

Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.

IN THIS EPISODE, YOU'LL LEARN:

  • Why traffic should never be your primary focus
  • This week's nugget: A sneaky and fast way to create more content
  • The paradox of success and embracing failure
  • How to implement the traffic harmonizer
  • Different messaging for different types of audiences
  • The effectiveness of testimonial videos
  • How to get your customers to create content for your brand

Links and Resources:

Check out Tier 11's Conversion Architecture HERE

Videocasestory.com

Getbravo.io

Customer Acquisition Show


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

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In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.

Mentioned in this episode:

Content At Scale

CSO Link

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Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.

IN THIS EPISODE YOU’LL LEARN:

  • How a strategic two-email campaign could get you a 60-70% open rate
  • How to know if you need more leads or a better conversion process
  • Ways to analyze your “leaky bucket” and reverse engineer it logically
  • Something you absolutely need in your life right now (that you might not realize)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • ScheduleOnce
  • Attentive
  • Funnel Specialist job opening at Tier 11
  • http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”
  • http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in
  • SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)
  • http://Gmass.co - emails go right into Primary inbox - email first 5 days after
  • http://WarmupInbox.com - eliminates cold emails going into spam folder
  • http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging
  • http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!
  • Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!
  • On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”
  • Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Perpetual Traffic - EP01 : The Future of Paid Traffic
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07/24/15 • 29 min

We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store.... you just have to know which store is best for your business! You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.

Mentioned in this episode:

Content At Scale

CSO Link

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Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

IN THIS EPISODE YOU’LL LEARN:

  • The three most powerful ways of targeting on Google
  • Why the first three seconds of a YouTube ad are still really important
  • The key difference between Facebook targeting and Google targeting
  • Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

AdCritter for Agencies

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Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.

Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics.

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Show Notes Page

Mentioned in this episode:

CSO Link

Content At Scale

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FAQ

How many episodes does Perpetual Traffic have?

Perpetual Traffic currently has 681 episodes available.

What topics does Perpetual Traffic cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Perpetual Traffic?

The episode title 'EP08: Ad Targeting: Put Your Offer In Front of the Right People' is the most popular.

What is the average episode length on Perpetual Traffic?

The average episode length on Perpetual Traffic is 42 minutes.

How often are episodes of Perpetual Traffic released?

Episodes of Perpetual Traffic are typically released every 4 days.

When was the first episode of Perpetual Traffic?

The first episode of Perpetual Traffic was released on Jul 24, 2015.

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