Perpetual Traffic

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

IN THIS EPISODE YOU’LL LEARN:

• The three most powerful ways of targeting on Google
• Why the first three seconds of a YouTube ad are still really important
• The key difference between Facebook targeting and Google targeting
• Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Perpetual Traffic podcast

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
• Clients Online, the go-to Facebook Advertising agency for businesses
• Keap, an easier way to manage every stage of the customer journey
• Endless reports and actionable insights from Oribi
• Get Zero Down (Roland Frasier’s new book) FREE.
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

There’s got to be a way to make more money this year without working longer hours, right?

Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.

Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

• Tips for getting in front of people and getting the head nod factor
• How to create great content that speaks directly to your customers’ pain points
• How/why to stabilize your first brand before developing the next one
• Core fundamentals of marketing that work across all industries

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
• Traffic, Sales, and Profit
• Lamar on IG
• Lamar’s Facebook
• Lamar’s Book

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• Get Zero Down (Roland Frasier’s new book) FREE.
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.

This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.

John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.

Listen in for some powerful innercises that can literally change your business—and your life.

IN THIS EPISODE YOU’LL LEARN:

• How to create mental patterns in advance of needing them
• A quick and simple exercise to deactivate your fear circuit
• Tips for slowing down and creating a new behavioral process
• How to match your self-image to your why so you can take inspired action

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Brainathon: Change Your Brain, Change Your Income
• myneurogym.com
• Innercise (John’s new book)
• Having It All (another book of John’s)
• The Answer (another book of John’s)
• @johnassaraf on IG
• John on Facebook
• John on Twitter

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• Get Zero Down (Roland Frasier’s new book) FREE.
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.

Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.

Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.

IN THIS EPISODE YOU’LL LEARN:

• Why you should send cold traffic to FB Messenger or IG instead of a website
• What kinds of questions to use in an effective assessment sequence
• A 30 to 60-day chat sequence game plan for any size ad budget
• How to leverage Instagram’s engaging culture to get the response you want

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11 is giving away 5 FREE customer acquisition path audits
• Connect with Travis on IG (@thetravisstephenson)
• Chatmatic.com
• Zapier
• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• Get Zero Down (Roland Frasier’s new book) FREE.
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit

If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.

Listen in to find out what Google Performance Max can do for your business or agency.

IN THIS EPISODE YOU’LL LEARN:

• 3 major events in online advertising and marketing that changed the entire game
• Why you need to stop thinking of Google as a placement platform
• What you need to know about user-generated content and massive media creation
• Why Kasim believes the click-to-conversion paradigm is dead

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• Solutions 8 on YouTube
• Nick Shackelford on LinkedIn
• Konstant Kreative
• Billo
• No Limit Creatives
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Audit