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EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now
Perpetual Traffic
08/25/20 • 41 min
How To Scale Your Agency To $100K per Month (And Beyond)
Helping Businesses Comply With the California Consumer Privacy Act (CCPA)
Data Processing Options for Users in California
Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two
Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now
Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Mentioned in this episode:
08/25/20 • 41 min


2 Listeners
Episode 344: Are Funnels Obsolete and Do Morning Routines Work?
Perpetual Traffic
11/30/21 • 45 min
5.0
Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?
In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.
Listen in for a very engaging and entertaining dialogue between two brilliant minds.
IN THIS EPISODE YOU’LL LEARN:
- Which woo-woo rituals Kasim absolutely swears by and how they changed his life
- How the hosts approach fitness training very differently
- The one campaign you need to be running right this minute
- What Kasim believes is the biggest missed opportunity in the space of marketing
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- The Miracle Morning (book by Hal Elrod)
- Wim Hof Method of Breathing
- Joe Dispenza meditation
- Sleep Cycle app
- Progressive Overload training
- Click Bank
- Affiliate Summit West
- Google Display
- Funnel Specialist job opening at Tier 11
- DM @ralphhb on Twitter with your feedback on today’s episode.
OUR PARTNERS:
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Clients Online, the go-to Facebook Advertising agency for businesses
- Keap, an easier way to manage every stage of the customer journey
- Endless reports and actionable insights from Oribi
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
11/30/21 • 45 min


2 Listeners
1 Comment
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05/10/22 • 50 min
Are you getting similar results with every ad campaign even when you try to switch things up?
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.
Listen in for some knowledge bombs you can apply to your ad campaigns today.
IN THIS EPISODE YOU’LL LEARN:
- Why transformational story video ads work better than anything else on Facebook
- Where the most helpful avatar data comes from (and how to get it)
- What you should know about cheap leads, good leads, and impulse leads
- How to make sure the attribution model on the platform matches the actual numbers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11
- Ian Garlic
- Northbeam
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
05/10/22 • 50 min

1 Listener
11/23/21 • 32 min
Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.
Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.
IN THIS EPISODE YOU’LL LEARN:
- How a strategic two-email campaign could get you a 60-70% open rate
- How to know if you need more leads or a better conversion process
- Ways to analyze your “leaky bucket” and reverse engineer it logically
- Something you absolutely need in your life right now (that you might not realize)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- ScheduleOnce
- Attentive
- Funnel Specialist job opening at Tier 11
- http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”
- http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in
- SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)
- http://Gmass.co - emails go right into Primary inbox - email first 5 days after
- http://WarmupInbox.com - eliminates cold emails going into spam folder
- http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging
- http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!
- Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!
- On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”
- Follow @ralphhb and @kasimaslam on Twitter
OUR PARTNERS:
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Clients Online, the go-to Facebook Advertising agency for businesses
- Keap, an easier way to manage every stage of the customer journey
- Endless reports and actionable insights from Oribi
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Menti...
11/23/21 • 32 min

1 Listener
12/07/21 • 39 min
What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.
Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.
IN THIS EPISODE YOU’LL LEARN:
- How to build simple lists, directories, and helpful resources for your customers
- The #1 absolutely guaranteed way to make a post go viral (just kidding)
- What 3 axes you want to hit when you create a piece of content
- The problem with current search technology and what to do about it
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Clients Online, the go-to Facebook Advertising agency for businesses
- Keap, an easier way to manage every stage of the customer journey
- Endless reports and actionable insights from Oribi
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
12/07/21 • 39 min

1 Listener
Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller
Perpetual Traffic
12/17/21 • 18 min
Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.
In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.
Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.
IN THIS EPISODE YOU’LL LEARN:
- The three most powerful ways of targeting on Google
- Why the first three seconds of a YouTube ad are still really important
- The key difference between Facebook targeting and Google targeting
- Which images work best on Google Display Network
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
- No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
- Clients Online, the go-to Facebook Advertising agency for businesses
- Keap, an easier way to manage every stage of the customer journey
- Endless reports and actionable insights from Oribi
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
12/17/21 • 18 min

1 Listener
Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler
Perpetual Traffic
10/19/21 • 57 min
There’s got to be a way to make more money this year without working longer hours, right?
Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.
Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.
And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).
IN THIS EPISODE YOU’LL LEARN:
- Tips for getting in front of people and getting the head nod factor
- How to create great content that speaks directly to your customers’ pain points
- How/why to stabilize your first brand before developing the next one
- Core fundamentals of marketing that work across all industries
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
- Traffic, Sales, and Profit
- Lamar on IG
- Lamar’s Facebook
- Lamar’s Book
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
10/19/21 • 57 min

1 Listener
10/22/21 • 71 min
When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.
This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.
John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.
Listen in for some powerful innercises that can literally change your business—and your life.
IN THIS EPISODE YOU’LL LEARN:
- How to create mental patterns in advance of needing them
- A quick and simple exercise to deactivate your fear circuit
- Tips for slowing down and creating a new behavioral process
- How to match your self-image to your why so you can take inspired action
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Brainathon: Change Your Brain, Change Your Income
- myneurogym.com
- Innercise (John’s new book)
- Having It All (another book of John’s)
- The Answer (another book of John’s)
- @johnassaraf on IG
- John on Facebook
- John on Twitter
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
10/22/21 • 71 min

1 Listener
Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic
Perpetual Traffic
10/29/21 • 66 min
First party data is more important than ever before, and chatbots might just be the most effective way to capture it.
Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.
Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.
IN THIS EPISODE YOU’LL LEARN:
- Why you should send cold traffic to FB Messenger or IG instead of a website
- What kinds of questions to use in an effective assessment sequence
- A 30 to 60-day chat sequence game plan for any size ad budget
- How to leverage Instagram’s engaging culture to get the response you want
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11 is giving away 5 FREE customer acquisition path audits
- Connect with Travis on IG (@thetravisstephenson)
- Chatmatic.com
- Zapier
- Follow @ralphhb and @kasimaslam on Twitter
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
10/29/21 • 66 min

1 Listener
3 Ways Running Traffic Has Changed... Maybe Forever
Perpetual Traffic
05/17/22 • 42 min
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.
Listen in to find out what Google Performance Max can do for your business or agency.
IN THIS EPISODE YOU’LL LEARN:
- 3 major events in online advertising and marketing that changed the entire game
- Why you need to stop thinking of Google as a placement platform
- What you need to know about user-generated content and massive media creation
- Why Kasim believes the click-to-conversion paradigm is dead
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Solutions 8
- Solutions 8 on YouTube
- Nick Shackelford on LinkedIn
- Konstant Kreative
- Billo
- No Limit Creatives
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
05/17/22 • 42 min

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FAQ
How many episodes does Perpetual Traffic have?
Perpetual Traffic currently has 577 episodes available.
What topics does Perpetual Traffic cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Perpetual Traffic?
The episode title 'EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now' is the most popular.
What is the average episode length on Perpetual Traffic?
The average episode length on Perpetual Traffic is 41 minutes.
How often are episodes of Perpetual Traffic released?
Episodes of Perpetual Traffic are typically released every 6 days, 20 hours.
When was the first episode of Perpetual Traffic?
The first episode of Perpetual Traffic was released on Jul 24, 2015.
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