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Perpetual Traffic

Perpetual Traffic

Tier 11

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience...it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Top 10 Perpetual Traffic Episodes

Goodpods has curated a list of the 10 best Perpetual Traffic episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Perpetual Traffic for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Perpetual Traffic episode by adding your comments to the episode page.

The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing?

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Show Notes Page

Mentioned in this episode:

Content At Scale

CSO Link

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Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

IN THIS EPISODE YOU’LL LEARN:

  • Which woo-woo rituals Kasim absolutely swears by and how they changed his life
  • How the hosts approach fitness training very differently
  • The one campaign you need to be running right this minute
  • What Kasim believes is the biggest missed opportunity in the space of marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

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This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad AmplifierTM cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE

Work at Tier 11

How To Scale Your Agency To $100K per Month (And Beyond)

The Ecommerce Ad AmplifierTM

Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

Data Processing Options for Users in California

Facebook Experiments

Saving Private Ryan IMDB

Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

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Are you getting similar results with every ad campaign even when you try to switch things up?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.

Listen in for some knowledge bombs you can apply to your ad campaigns today.

IN THIS EPISODE YOU’LL LEARN:

  • Why transformational story video ads work better than anything else on Facebook
  • Where the most helpful avatar data comes from (and how to get it)
  • What you should know about cheap leads, good leads, and impulse leads
  • How to make sure the attribution model on the platform matches the actual numbers

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

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In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.

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Show Page Notes

Mentioned in this episode:

CSO Link

Content At Scale

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Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic
  • 00:02:15 - Reintroducing Lauren Petrullo
  • 00:03:10 - The Power of a Great Review
  • 00:05:55 - Copywriting Mastery and AI
  • 00:08:23 - Meta Shops and Affiliate Marketing Goldmine
  • 00:12:45 - Leveraging Organic Exposure with Shops
  • 00:16:05 - AI in Content Creation
  • 00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors
  • 00:19:34 - SEO Secrets for Explosive Growth
  • 00:23:10 - Combining Human and AI Efforts
  • 00:25:55 - Shoppable Blogs
  • 00:27:50 - Mastering SEO Content Strategy
  • 00:28:50 - Turning Articles into Sales Machines
  • 00:30:04 - Essential SEO Tools and Techniques
  • 00:33:56 - Integrating Content with Paid Advertising
  • 00:35:47 - The Power of Content-Rich Websites
  • 00:37:20 - Content as a Conversion Driver
  • 00:41:15 - The Role of User Experience in SEO
  • 00:43:30 - Strategic Content Planning
  • 00:44:53 - Going Multilingual: Expanding Your Content's Reach
  • 00:49:46 - Conclusion and Final Thoughts

Tools Mentioned:


LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Perpetual Traffic - EP01 : The Future of Paid Traffic
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07/24/15 • 29 min

We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store.... you just have to know which store is best for your business! You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.

Mentioned in this episode:

Content At Scale

CSO Link

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Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.

Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics.

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Show Notes Page

Mentioned in this episode:

CSO Link

Content At Scale

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In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

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Show Notes Page

Mentioned in this episode:

CSO Link

Content At Scale

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In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.

Mentioned in this episode:

Content At Scale

CSO Link

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FAQ

How many episodes does Perpetual Traffic have?

Perpetual Traffic currently has 728 episodes available.

What topics does Perpetual Traffic cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Perpetual Traffic?

The episode title 'EP08: Ad Targeting: Put Your Offer In Front of the Right People' is the most popular.

What is the average episode length on Perpetual Traffic?

The average episode length on Perpetual Traffic is 41 minutes.

How often are episodes of Perpetual Traffic released?

Episodes of Perpetual Traffic are typically released every 4 days.

When was the first episode of Perpetual Traffic?

The first episode of Perpetual Traffic was released on Jul 24, 2015.

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