EP09: Content Marketing + Paid Traffic: Part 1 - Calls to Action, “Splintering”, and 5 Killer Blog Post Types
09/08/15 • 38 min
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In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.
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In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.
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Mentioned in this episode:
Previous Episode
EP08: Ad Targeting: Put Your Offer In Front of the Right People
The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.
In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing?
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Next Episode
EP10: Content Marketing + Paid Traffic: Part 2 - Hooks, “Greased Chute” Intros and Johnson Boxes
In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.
Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.
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