How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo
06/18/24 • 54 min
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Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts!
Chapters:
- 00:00:00 - Welcome to Perpetual Traffic
- 00:02:15 - Reintroducing Lauren Petrullo
- 00:03:10 - The Power of a Great Review
- 00:05:55 - Copywriting Mastery and AI
- 00:08:23 - Meta Shops and Affiliate Marketing Goldmine
- 00:12:45 - Leveraging Organic Exposure with Shops
- 00:16:05 - AI in Content Creation
- 00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors
- 00:19:34 - SEO Secrets for Explosive Growth
- 00:23:10 - Combining Human and AI Efforts
- 00:25:55 - Shoppable Blogs
- 00:27:50 - Mastering SEO Content Strategy
- 00:28:50 - Turning Articles into Sales Machines
- 00:30:04 - Essential SEO Tools and Techniques
- 00:33:56 - Integrating Content with Paid Advertising
- 00:35:47 - The Power of Content-Rich Websites
- 00:37:20 - Content as a Conversion Driver
- 00:41:15 - The Role of User Experience in SEO
- 00:43:30 - Strategic Content Planning
- 00:44:53 - Going Multilingual: Expanding Your Content's Reach
- 00:49:46 - Conclusion and Final Thoughts
Tools Mentioned:
- Shops on Facebook
- PT Episode 416
- Mongoose Media
- Cosmo Headlines
- SurferSEO
- Performance Max Expansion
- Florida Man Birthday
LINKS AND RESOURCES:
- Lauren Petrullo on LinkedIn
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts!
Chapters:
- 00:00:00 - Welcome to Perpetual Traffic
- 00:02:15 - Reintroducing Lauren Petrullo
- 00:03:10 - The Power of a Great Review
- 00:05:55 - Copywriting Mastery and AI
- 00:08:23 - Meta Shops and Affiliate Marketing Goldmine
- 00:12:45 - Leveraging Organic Exposure with Shops
- 00:16:05 - AI in Content Creation
- 00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors
- 00:19:34 - SEO Secrets for Explosive Growth
- 00:23:10 - Combining Human and AI Efforts
- 00:25:55 - Shoppable Blogs
- 00:27:50 - Mastering SEO Content Strategy
- 00:28:50 - Turning Articles into Sales Machines
- 00:30:04 - Essential SEO Tools and Techniques
- 00:33:56 - Integrating Content with Paid Advertising
- 00:35:47 - The Power of Content-Rich Websites
- 00:37:20 - Content as a Conversion Driver
- 00:41:15 - The Role of User Experience in SEO
- 00:43:30 - Strategic Content Planning
- 00:44:53 - Going Multilingual: Expanding Your Content's Reach
- 00:49:46 - Conclusion and Final Thoughts
Tools Mentioned:
- Shops on Facebook
- PT Episode 416
- Mongoose Media
- Cosmo Headlines
- SurferSEO
- Performance Max Expansion
- Florida Man Birthday
LINKS AND RESOURCES:
- Lauren Petrullo on LinkedIn
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Previous Episode
How Google Ads Are Ripping You Off & How to Scale In Spite of It
Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!
Chapters:
- 00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs
- 00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing
- 00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries
- 00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm
- 00:06:10 - Proof in the Data: Confirming the Price Fixing Theory
- 00:07:02 - Real-Life Results: How Case Studies Reveal the Truth
- 00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics
- 00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates
- 00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings
- 00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency
- 00:22:15 - Real-World Applications: Success Stories from Different Sectors
- 00:24:03 - Navigating Manual CPC Limits: What You Need to Know
- 00:26:32 - True CPC Value: Understanding What You're Really Paying For
- 00:28:07 - Metrics That Matter: Conversion Tracking and Business Health
- 00:31:23 - Benchmarking Success: Evaluating Business Health Metrics
- 00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions
- 00:37:22 - Aligning Goals: How Business Metrics Drive True Performance
- 00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health
- 00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively
- 00:43:22 - Wrapping Up: Key Takeaways and Actions to Implement
LINKS AND RESOURCES:
- Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11’S John Moran
- Meet the Tier 11 Team
- Why You're YouTube Ads Wrong with Tom Breeze
- Cost-per-click (CPC): Definition
- About Target ROAS bidding
- Manual CPC bidding
- About conversion tracking
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on
Next Episode
Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You
Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.
Chapters:
- 00:00:00 - Welcome to the Perpetual Traffic Podcast
- 00:00:34 - Join Our Engaging Telegram Community
- 00:01:30 - Celebrating Birthdays and Personal Updates
- 00:02:01 - Insights from Mastermind Events and Networking
- 00:04:31 - The Critical Role of Measurement in Digital Marketing
- 00:06:22 - Deep Dive into Metrics and Profitability
- 00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads
- 00:12:15 - The Pitfalls of Relying Solely on ROAS
- 00:18:37 - Revenue vs. Cash Collected: Understanding the Difference
- 00:21:24 - How to Calculate Customer Lifetime Value
- 00:23:02 - Key Profitability Metrics and Setting Business Goals
- 00:26:03 - Strategies for Retention and Lifecycle Marketing
- 00:30:48 - Navigating Challenges with Attribution and ROAS
- 00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns
- 00:36:27 - Integrating Sales and Marketing Data for Better Insights
- 00:39:45 - Evaluating the True Impact of Omni-Channel Marketing
- 00:44:36 - Wrapping Up: Key Takeaways and Final Thoughts
LINKS AND RESOURCES:
- What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
- How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost Formula
- Episode 106: How Much Can You Afford To Pay To Acquire A Customer?
- PT on Telegram
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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