EP10: Content Marketing + Paid Traffic: Part 2 - Hooks, “Greased Chute” Intros and Johnson Boxes
09/15/15 • 36 min
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In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.
Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.
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Mentioned in this episode:
In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.
Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.
Press and hold link to visit the page
Mentioned in this episode:
Previous Episode
EP09: Content Marketing + Paid Traffic: Part 1 - Calls to Action, “Splintering”, and 5 Killer Blog Post Types
In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.
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Next Episode
EP11: Derek Halpern’s Traffic Strategy: Organic + Paid Traffic
Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.
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