Optimizing Facebook Campaigns in 2022 and Why Your Bid Strategy Matters
05/10/22 • 49 min
1 Listener
Are you getting similar results with every ad campaign even when you try to switch things up?
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.
Listen in for some knowledge bombs you can apply to your ad campaigns today.
IN THIS EPISODE YOU’LL LEARN:
- Why transformational story video ads work better than anything else on Facebook
- Where the most helpful avatar data comes from (and how to get it)
- What you should know about cheap leads, good leads, and impulse leads
- How to make sure the attribution model on the platform matches the actual numbers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11
- Ian Garlic
- Northbeam
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Are you getting similar results with every ad campaign even when you try to switch things up?
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.
Listen in for some knowledge bombs you can apply to your ad campaigns today.
IN THIS EPISODE YOU’LL LEARN:
- Why transformational story video ads work better than anything else on Facebook
- Where the most helpful avatar data comes from (and how to get it)
- What you should know about cheap leads, good leads, and impulse leads
- How to make sure the attribution model on the platform matches the actual numbers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11
- Ian Garlic
- Northbeam
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Previous Episode
An Ethical Way to Steal Your Competitors YouTube Traffic
This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good.
On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage.
Listen in to hear how you too can pull off an ethical heist of your competitors’ most valuable organic traffic.
IN THIS EPISODE YOU’LL LEARN:
- The biggest thing Kasim has gotten from War Room this year
- How Kasim’s ad got a 31% view rate and a massive 8-minute average view duration
- Why Google is still protecting some videos from ads in 2022
- Why Kasim’s ad doesn’t qualify as “interruption marketing”
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- War Room Mastermind
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Next Episode
A Quick Strategy to Improve Facebook Campaigns
When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling?
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”
Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.
IN THIS EPISODE YOU’LL LEARN:
- The key differences between cost cap and bid cap
- Two important things you have to have in place before using these strategies
- How, when, and why to duplicate your campaigns
- What Facebook is looking for when they rank your ads
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11
- bid cap & cost cap
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
OUR PARTNERS:
- Get a Free Month of Blogs from BKA Content
- Get a Free book on how to optimize your website Conversion Fanatics
- Learn how bots can automate your lead flow from BotBuilders
- 7 Levels of Scale workbook
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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