
"The leaders aren't the boss - the consumer is the boss". Tom Moody VP & MD P&G Northern Europe
12/16/20 • 58 min
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"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products
Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK.
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'How to motivate people to give money for nothing in return'
Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of charitable donations and explore the wider question of attitudes towards philanthropy.
Hosted on Acast. See acast.com/privacy for more information.
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