How Nokia phones new 'Circular' subscription service is combatting e-waste.

02/09/23 • 48 min

Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, the home of Nokia phones, as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego.

Rory talks to Lars about 'Circular', the new subscription service for Nokia phones which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste.

Plus in the Top Two Challenges feature, Lars shares what he thinks is the biggest challenge for Nokia phones moving forward and for the mobile phone handset industry as a whole.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Plus in the Top Two Challenges feature, Lars shares what he thinks is the biggest challenge for Nokia phones moving forward and for the mobile phone handset industry as a whole.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

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How Primark Cares with Director Lynne Walker

With a distinguished career in textiles and fashion retail, Lynne Walker is Director of Primark Cares. Lynne talks to Rory about the phenomenal high street success of Primark and how the brand approaches marketing, the environment and sustainability.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The Challenger Brand Cleaning Up Home Care

Rory meets Tim Keaveney, Co-Founder of Homethings, a challenger brand offering sustainable household cleaning products delivered direct to your door.

As a winner of Sky’s Zero Footprint Fund, Tim reveals their plans for their first TV campaign and discusses how perceptions are changing about the efficacy of ‘green’ products.

Plus, in the Top Two challenges, Tim shares the biggest issues facing both Homethings and the home care sector in general.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.