Emotion By Design - Greg Hoffman just did it for Nike

07/18/22 • 57 min

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

The $1 billion tomato: how 150 years of history drives new innovation at Heinz

Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the potential for the biggest areas of growth in the industry, the company's goals for increased sustainability and why established brands have the luxury of being able to scale up new trends in order to be a force for good.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Rory gets a taste of Tony's Chocolonely with The Countess of Cocoa Nicola Matthews

Nicola Matthews UKI Head of Marketing at Tony’s Chocolonely joins Rory to explain that Tony's Chocolonely is more a mission than a chocolate company. Almost everywhere in the world, chocolate lovers are provided with a wide range of flavours to enjoy. Big chocolate companies make a lot of profit. Nothing wrong with that. Without profits a company will go bankrupt. So far, so good. However, less good is how those profits are made - by exploitation at the start of the value chain, where people live in extreme poverty. Have you ever considered how much a cocoa farmer makes per day? 78 Euro CENTS! Tony's Chocolonely is dedicated to levelling up in a real sense.

Hosted on Acast. See acast.com/privacy for more information.