#69 | Reciprocity: How one nudge saved 246,184 lives
11/22/21 • 17 min
1 Listener
We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9
The Science of Marketing Course: https://scienceofmarketing.teachable.com
We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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#68: The Peak-End Rule | And the supermarket that destroyed communism
1 RecommendationsDid you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/245c851bde
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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