Nudge

He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.

Nobody’s Fool: https://tinyurl.com/yv6pf93v

Influence: https://www.influenceatwork.com/store-new/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.

Melina’s podcast: https://thebrainybusiness.com/

Melina’s book (with free chapters): https://thebrainybusiness.com/nudge

Fiji ad: https://tinyurl.com/yufdwdj9

Cleveland Utilities Response: https://tinyurl.com/4hhh45wj

I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast.

The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course

The Science of Marketing course: https://nudge.ck.page/persuasion-course

Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work.

The Coming Wave: https://tinyurl.com/pvsbvhuh

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.

Access the bonus episode: https://nudge.ck.page/de30a8ac24

Tali’s book, Look Again: https://tinyurl.com/5n8p3btb

Tali’s lab: https://affectivebrain.com/?page_id=161

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