Nudge

Phill Agnew

1 Creator

4.8

(6)

1 Creator

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

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5 Listeners

4.8

(6)

All episodes

Best episodes

Top 10 Nudge Episodes

Best episodes ranked by Goodpods Users most listened

#69 | Reciprocity: How one nudge saved 246,184 lives

Nudge

11/22/21 • 17 min

5.0

The Science of Marketing Course : https://scienceofmarketing.teachable.com

11/22/21 • 17 min

1 Listener

1 Comment

#76: Harry Dry’s favorite marketing examples

Nudge

02/28/22 • 33 min

4.0

What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks.

Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults

Marketing Examples: https://marketingexamples.com/

Copywriting Examples: https://marketingexamples.com/inspiration

Harry’s Twitter: https://twitter.com/harrydry

02/28/22 • 33 min

1 Listener

1 Comment

#66: The dark nudges behind digital manipulation

Nudge

10/11/21 • 25 min

5.0

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.

Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z

Follow Lis on Twitter: https://twitter.com/Lis_Costa_

The Science of Marketing Course: https://scienceofmarketing.teachable.com

10/11/21 • 25 min

1 Listener

1 Comment

#68: The Peak-End Rule | And the supermarket that destroyed communism

Nudge

11/08/21 • 19 min

5.0

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

11/08/21 • 19 min

1 Listener

1 Comment

#69: Reciprocity | How one nudge saved 246,184 lives

Nudge

11/22/21 • 17 min

5.0

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com

11/22/21 • 17 min

1 Listener

1 Comment

#74: How to change someone’s mind

Nudge

01/31/22 • 19 min

When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds.

Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults

Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

01/31/22 • 19 min

1 Listener

#58: Why brands should flaunt their flaws

Nudge

06/21/21 • 13 min

You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Link to Joseph's book Messengers: https://amzn.to/2maUW0z

06/21/21 • 13 min

1 Listener

#59: How to stand the f*ck out

Nudge

07/05/21 • 25 min

As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business.

Louis' podcast: https://www.everyonehatesmarketers.com/podcast

Louis' newsletter: https://www.everyonehatesmarketers.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

07/05/21 • 25 min

1 Listener

#67: Growing this podcast with nudge experiments | Social proof

Nudge

10/26/21 • 18 min

5.0

There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

10/26/21 • 18 min

1 Listener

1 Comment

#78: Nature vs nurture with Lisa Feldman Barrett

Nudge

03/28/22 • 21 min

Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless.

Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

03/28/22 • 21 min

1 Listener