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Nudge

Nudge

Phill Agnew

1 Creator

1 Creator

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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Top 10 Nudge Episodes

Goodpods has curated a list of the 10 best Nudge episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Nudge for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Nudge episode by adding your comments to the episode page.

He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.

Nobody’s Fool: https://tinyurl.com/yv6pf93v

Influence: https://www.influenceatwork.com/store-new/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.

Melina’s podcast: https://thebrainybusiness.com/

Melina’s book (with free chapters): https://thebrainybusiness.com/nudge

Fiji ad: https://tinyurl.com/yufdwdj9

Cleveland Utilities Response: https://tinyurl.com/4hhh45wj

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I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast.

The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course

The Science of Marketing course: https://nudge.ck.page/persuasion-course

Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work.

The Coming Wave: https://tinyurl.com/pvsbvhuh

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.

Access the bonus episode: https://nudge.ck.page/de30a8ac24

Tali’s book, Look Again: https://tinyurl.com/5n8p3btb

Tali’s lab: https://affectivebrain.com/?page_id=161

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

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There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof.

Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/8399c61a76

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.

Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z

Follow Lis on Twitter: https://twitter.com/Lis_Costa_

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com

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Nudge - I have two big announcements
play

01/29/24 • 7 min

Grab your copy of Wallet-Opening Words here:

https://www.walletopeningwords.com/

Support me as I go full-time:

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You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Link to Joseph's book Messengers: https://amzn.to/2maUW0z

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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FAQ

How many episodes does Nudge have?

Nudge currently has 216 episodes available.

What topics does Nudge cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Nudge?

The episode title 'The lying psychologist who fooled the world' is the most popular.

What is the average episode length on Nudge?

The average episode length on Nudge is 26 minutes.

How often are episodes of Nudge released?

Episodes of Nudge are typically released every 7 days, 1 hour.

When was the first episode of Nudge?

The first episode of Nudge was released on Mar 24, 2019.

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