#66: The dark nudges behind digital manipulation
10/11/21 • 26 min
1 Listener
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.
Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z
Follow Lis on Twitter: https://twitter.com/Lis_Costa_
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.
Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z
Follow Lis on Twitter: https://twitter.com/Lis_Costa_
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Previous Episode
#65: Failures (and wins) from using nudges in marketing
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.
Melina’s book: https://amzn.to/3iP5ITE
Get a free chapter: https://thebrainybusiness.com/nudge
Melina’s podcast: https://thebrainybusiness.com/podcast/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Next Episode
#67: Growing this podcast with nudge experiments | Social proof
1 RecommendationsThere are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/8399c61a76
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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