NerdBrand Podcast
NerdBrand Agency
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The NerdBrand Podcast is at the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
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Top 10 NerdBrand Podcast Episodes
Goodpods has curated a list of the 10 best NerdBrand Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to NerdBrand Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite NerdBrand Podcast episode by adding your comments to the episode page.
E98: Why Create a Brand Style Guide?
NerdBrand Podcast
03/11/22 • 29 min
A brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience.
Let’s break down the different parts of a basic brand guide and discuss the importance of each.
- Logo
- Colors
- Typography
- Imaging
- Voice and tone
- Promise
- Attributes
Need help creating a brand guide or improving how your brand looks and sounds?
>> nerdbrandagency.com/contact
Learn more about creating a brand guide:
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06/11/21 • 58 min
It’s Never Just a Website.
NerdBrand Podcast
12/17/21 • 48 min
On this episode of the NerdBrand podcast , we’re talking about how to approach your next website design. Every business sees a great website as a need. And it is, no argument. Your website is often one of your most prominent ads.
But is really fair to say, "I just need a website"?
Is the greatness of a website determined by the quality of its content or is it the outcome of the website design itself?
A few questions to ask yourself as you enter a new web design project...
First, what do you want people to do when they arrive? Where do you want them to go?
Second, think about structure. What’s in the primary navigation? Well, it should be important, of course. And it's not for every important thing. In this case, more isn't better.
Also, you likely have different audiences coming to your site. How do you properly drive those different audiences down their individual paths to conversion?
Lastly, don't view your website as a narrow funnel. It's not as if every visitor enters your home page and drills down to where they'd like to go.
Shockingly, we still forget that the largest front door to our websites is the search engine.
Lots of your individual web pages, even important ones, aren't navigated to directly from your home page. They're reached directly from Google. So each page needs to be an adequate experience that logically drives your visitor to the "next step."
As an example, our podcast page isn't linked on the home page, simply because very few people were navigating to it from the home page. The bulk of visitors were coming directly from Google or social. So, we were able to remove an item from our navigation, freeing up space for more important pages.
Fun Talk
What are some websites you’ve visited and hated the experience?
Jason will go first...
ANY NEWS SITE.
How many popups and agreements do I need to click to get them out of the way of what I’m trying to read? Stop pissing off your users!
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FAQ
How many episodes does NerdBrand Podcast have?
NerdBrand Podcast currently has 341 episodes available.
What topics does NerdBrand Podcast cover?
The podcast is about Pop Culture, Branding, Marketing, Social Media, Nerd News, Podcasts, Technology, Education and Business.
What is the most popular episode on NerdBrand Podcast?
The episode title 'E98: Why Create a Brand Style Guide?' is the most popular.
What is the average episode length on NerdBrand Podcast?
The average episode length on NerdBrand Podcast is 39 minutes.
How often are episodes of NerdBrand Podcast released?
Episodes of NerdBrand Podcast are typically released every 7 days.
When was the first episode of NerdBrand Podcast?
The first episode of NerdBrand Podcast was released on Mar 18, 2020.
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