NerdBrand Podcast - The End of the Movie Theater

The End of the Movie Theater

10/16/20 • 68 min

Movie theaters have been around for over 100 years. But like all things, times change. First, problems at AMC, then Cineworld, and then Regal. But this started before the pandemic. Cineworld to announce the “temporary suspension” of over 600 locations in the U.S. and the U.K. It begged the question: which films are still slated to open in theaters in 2020? The audiences then went to online streaming. But it’s not proving cost-effective for their customers, and people are missing the experience of in-person viewing with others. Drive-ins saw a boom, but they’re seasonal. Let’s discuss how we got here. Is it the medium, or the stories? Are movie theaters going away like film cameras? Were there just not enough incentives? Have we gotten bored with comic heroes? Cinema Advertising Cinema advertising expenditures are going up, not down, according to this source. What is cinema advertising? Well, if you like arriving early to the theater before the trailers, it's ads that are shown for pre-roll entertainment. A resurgence is expected for theaters. Let’s talk about what got pushed and delayed. So far only one potential blockbuster comic book movie is still scheduled for 2020: Wonder Woman 1984 I think, depending on HBO Max's success, we'll see other DC Movies with Zack Snyder's cut, as many of the actors have moved onto other projects. Marvel disconnected TV series' from movies, but with the pandemic, it looks to not be the continued case. WandaVision and Loki may tie into Dr Strange 2. Spiderman 3 cast Dr Strange in its new film. The next phase of world-building has begun, while DC seems to still be figuring it out. Here’s their list: Greenlatern Series (In Development) Will be on streaming or CW? Aquaman 2 The Batman Man of Steel 2 (trended on Twitter) no sign of being in development The Flash…. Everyone but your kid will be in it…. (Casting insane) Ben Affleck, Michael Keaton, and Ezra Miller. Yup, you read that correctly. MICHEAL F’n KEATON https://www.imdb.com/title/tt0439572/fullcredits So are we in the phase of shock, not quality? I like nostalgia, but I want a good story. It’s getting more rare. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Previous Episode

How To Make Billions of Dollars and Not Advertise

Guest John Moore gets his “nerd” on and talk about their brand IQpack, and what else gets their nerd hearts pumping. The Marketing Secret TIME. The dirty little secret - marketing doesn’t have to be paid to advertise because marketing can be as simple as the one-on-one experience you have with a salesperson or the look and feel of your location. Many brands have been enormously successful without spending large amounts of money on marketing because of the thing you cannot buy, time. Example Brands Trader Joe’s - Direct-from-supplier, uses funds to maintain a quality list of unique addictive products, dumps lesser performing products. The most prominent marketing they do is their flyer which is a print and online newsletter with a light quippy copy and lots of discounts. It’s a brand staple, and the only promotional materials they produce. Krispy Kreme - unique, highly visible locations, every Krispy Kreme employee attends training at Krispy Kreme University where their taught marketing. Consistent user experience. Costco - High quality “house brands,” in addition to select highly visible brands and a wide variety of categories. Frequent rotation of desirable and season products. Have industry-low turnover rates, low prices, and stocks that have nearly tripled in value, resulting in very happy investors. 90% customer renewal rate. Sriracha - Serious devotion to quality ingredients despite the cost. CEO David Tran says, “I don’t advertise, because I can’t advertise (because of commitment to ingredients).” GoPro - A brand that created its own niche. A steady stream of engaging content on social media has built a community of nearly 5 million subscribers. Tesla - Focused on disruption through innovation. Have a leader in Elon Musk who has a knack for leaving audiences wanting (and expecting) more. (In 2014 Tesla spent $48.9 million on marketing, General Motors spent $5.2 billion.) Brand Visibility Reasons vary, but common similarities appear to be: Preeminent quality Highly unique niche Membership Marketing Innovative mindset that keeps them ahead of competitors Tips for building your brand: 1. Craft your brand strategy. Knowing who you are, what you’re trying to achieve, and how you’re going to do it. 2. Know your voice. Find and hone your brand voice in all communication 3. Share your brand story. Share how your brand was founded, or offer a view into you're manufacturing process. Bring people along for the ride. 4. Uncover the stories in your data. Data is one of the best sources of content. 5. Use your brand’s culture to make compelling content. Let the public look inside the curtain. 6. Lead with your beliefs. People support brands with shared same values. 7. Build a strong brand identity. Visual presence tells your brand story as much as your words. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Next Episode

Happy Nerd-o-ween! Marketing Lessons From Horror Movies!

Would you like to play a game? Would you like to listen to a podcast? This Episode is on marketing lessons we can learn from horror movies! For this episode, we’re talking scary and spooky marketing strategy. How can you join the fun this season as a brand? The world can be a scary place, learn from these horror movies! There are movies we watched and remember that’s created franchises. Franchises are Brands. It’s a stretch maybe, but if you are making movies, selling Merchandise, and have a fan devotion. You’re a Brand. But what makes a great horror movie? People, Places, Things. Let's discuss some of the things that make up a horror movie strategy you'll need to create a brand around. Annabelle - People are scared of dolls. This taught us about viral marketing. The doll was placed in subways and other locations. (source: https://www.themarysue.com/dear-annabelle-creation-please-stop/) What ideas can you think of to creatively promote your brand? We can help brainstorm with you and make it happen. Hereditary - People are scared of old people. Marketing lesson: Teaches us to not TRICK our audiences. See what I did? Be honest about expectations. Your brand's story and product quality should shine through and be enough. Don't over promise and under deliver! (source: https://mashable.com/2018/06/11/hereditary-marketing-cinemascore/) IT - People still hate clowns. Marketing lesson: Merchandise, get yer Merch! Picking branded apparel or merchandise can be overwhelming. What do I buy? What would my prospects and customers like? We spend a lot of time discussing this and making suggestions. (source:https://www.qualitylogoproducts.com/blog/5-horror-movie-marketing-tactics-you-can-steal-for-your-brand/) Orphan - People are scared of children First of all, this is kind of a true story. The second, as a marketing lesson: Controversy isn’t a strategy. The old saying of "any press is free press" or whatever, is not true. The message is everything, and it's what we do. So careful what you say, and how you say it. (source: https://www.screengeek.net/2020/08/19/orphan-movie-real-life-horror-story-parallel/) The color BLUE and other tricks to scare you. Final marketing lesson: Color choices matter Everything is in most horror movies is a blue-ash hue color. Color makes us feel things. What do you see when looking at Blue, Greens, Yellows, or Reds placed on certain items? To sum up, a strategy is to pick out what you want to do, say, and then the visuals like colors, and art to support your efforts in promoting your brand. But make sure you first get down your why, because passion is contagious! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support