Elements of Storytelling - Part 3: Spectacle and WW1984

In this final episode of our three-part series about storytelling, we talk about the idea of creating Spectacle. Storytelling is instrumental to building a brand, but you must catch the attention of your customer first. Here on the podcast, we continue discussing our love of movies and all things in the “nerd culture," as we believe that is THE culture of the day. First up is Mitch with an internet tidbit. Google is unionizing and the only Batman in the DCEU is Michael Keaton. Now let's talk WW1984 a bit to set up how we’re relating to “spectacle” and brand strategy. What is Spectacle? Spectacle is simply creating shock and awe, or a “WOW moment.”  It doesn't necessarily have to be controversial or applicable to all people -- only your customers. It's an event that is memorable, unexpected, and leaves the audience wondering.  Creating a spectacle is a challenge to itself. And once you've gained attention, how do you maintain and further it? In a few short words, “Pretty is easy, smart is hard.” - Mitch’s Axiom #222 Creative Choices in WW1984 WW1984 made a spectacle of the poster for example - very Ragnarok and exciting. But nothing about the product was 1984-ish at all. Visual aesthetics are being used to support a Theme that has a certain look and feel (1984). But it seemed to lose that as they thought through  creative choices, therefore creative was paramount over the purpose. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support