Branded Search Results with Jason Barnard (The Brand SERP Guy) of Kalicube

06/11/21 • 58 min

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name. Company: Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel. Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Speaker: Jason regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon. Podcast Host: Spanning 3 seasons, "With Jason Barnard" has become a staple podcast for digital marketers. The conversations are always intelligent, always interesting, and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski. Over 180 episodes are available! If you are looking for help with your SEO strategy or need your brand refreshed, contact us at: https://nerdbrandagency.com/contact-us/ ===== About The NerdBrand Podcast The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== About NerdBrand NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com Connect with NerdBrand LinkedIn: https://linkedin.com/company/nerdbrandagency Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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How You Can Tell a Pixar-like Story for Your Brand - with Josh Suiter of The Chamber of St. Matthews

Guest - Josh Suiter, Director of Membership and Business Relations at The Chamber of St. Matthews Your brand needs to engage in strategic storytelling & create organic experiences, as the costs of paid advertising continue to increase. Plus, the typical brochure copy doesn’t work for most brands; people expect more. Storytelling engages your audience at an emotional level to capture their attention. Pete Docter puts it perfectly: “What you're trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you're trying to do, when you tell a story, is to get the audience to have that same feeling.” This can work in business. Think about the common question, “tell me about your business.” Being able to tell a compelling, engaging, and consistent story initiates that relationship and makes you & your brand memorable. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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Make my logo bigger: Why this is not as important as you think.

An age-old request in advertising, and especially in web design: "can you make the logo bigger?" Sure, but why? Is that really the priority? 1) Your brand is not your logo. 2) Bigger isn’t always better. It’s the internet. It must and will change size based on different screen sizes. 3) Your audience doesn’t care about your logo beyond simply recognizing it. They are interested in your products, message, and tone. ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support