The Hero's Journey with Guest Matt Jones

08/31/21 • 36 min

Join us as we talk about the philosophy and framework of the hero’s journey, specifically in a branding/marketing context. For your business, who should be the hero and why? A lot of brands mistakenly make their product the hero. The customer should be the hero, in reality. Who is Joseph Campbell and will Jason watch the new Dune movie? === About Our Guest: Matt Jones For over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to develop new brand engagements & experiences from trade shows to corporate events to the showroom floor. In the late 90s, while attending the University of Cincinnati’s Design, Art, & Architecture program, he quickly realized he was in the right building but not the right department. He then stumbled on a group of folks doing Industrial Design, and the rest is history. === About The Podcast The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast === About NerdBrand NerdBrand is a national branding, web design, and marketing agency. We love helping businesses identify and better communicate their “why.” Because we believe everything is an ad, we’re passionate about creating holistic brand identities, website designs, and marketing campaigns --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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Industrial Design and Experiential Marketing with Guest Matt Jones

What is industrial design? Industrial design is the professional practice of designing products, devices, objects, and services used by millions of people worldwide every day. In other words, just about every single thing you interact with on a daily basis was touched by an industrial designer. For over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to develop new brand engagements & experiences from trade shows to corporate events to the showroom floor. In the late 90s, while attending the University of Cincinnati’s Design, Art, & Architecture program, he quickly realized he was in the right building but not the right department. He then stumbled on a group of folks doing Industrial Design, and the rest is history. Let’s dive into some stories! Designing and developing toys for Lucas Film. Jay Leno - how Matt found himself in Jay's garage, installing a kitchen of all things. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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The Entrepreneurial Mindset with Dr. Charlene Walters

What is an Entrepreneurial Mindset? An entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. Charlene Walters, MBA, PhD is a business and branding mentor and entrepreneurship coach on Entrepreneur Magazine’s “Ask an Expert" platform and through her own consulting business (charlenewalters.com) where she enjoys working one-on-one with a variety of entrepreneurs, businesses and professionals. She is also a speaker, corporate trainer, and author of Launch Your Inner Entrepreneur (McGraw Hill). Additionally, Charlene is a TV host on Launch with Charlene Walters (D B & A Television) now streaming on Roku, Amazon Fire and Apple TV. >> Find Charlene's book at https://www.amazon.com/gp/product/B08JZFG31H/ref=dbs_a_def_rwt_bibl_vppi_i0 Charlene previously developed and led a Digital Entrepreneurship MBA program, writes a blog, is a frequent media contributor and guest (Entrepreneur, Forbes, Thrive Global, CNBC Make It, The LISTTV, etc.), and was identified as one of 150 Marketers to Follow by Rubicly. Connect with Charlene: https://twitter.com/CWaltersPhD https://www.instagram.com/charlenewaltersphd/ https://www.linkedin.com/in/charlenewaltersphd --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support