E98: Why Create a Brand Style Guide?
03/11/22 • 29 min
1 Listener
A brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience.
Let’s break down the different parts of a basic brand guide and discuss the importance of each.
- Logo
- Colors
- Typography
- Imaging
- Voice and tone
- Promise
- Attributes
Need help creating a brand guide or improving how your brand looks and sounds?
>> nerdbrandagency.com/contact
Learn more about creating a brand guide:
A brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience.
Let’s break down the different parts of a basic brand guide and discuss the importance of each.
- Logo
- Colors
- Typography
- Imaging
- Voice and tone
- Promise
- Attributes
Need help creating a brand guide or improving how your brand looks and sounds?
>> nerdbrandagency.com/contact
Learn more about creating a brand guide:
Previous Episode
E97: Brand Differentiation with Guest Diana Richardson from Semrush
Diana Richardson from Semrush joins us again on the NerdBrand Podcast! And holds the title for most guest appearances!
Diana is a Social Media & Community Manager + on the Agency Team at Semrush. She’s an expert in SEO, PPC, social, email and now...she’s a Public Speaker!
Join us as we ask, “How far is too far?" in the context of brand differentiation.
Diana did her homework and shares a few real-world examples of brands that have done a great job differentiating themselves from their competitors.
- Deliver a Unique Point-of-Purchase Experience
- Distinctive Brand Collateral
- Use a Mascot
- Make it Convenient
- Stand Out on Shelves
- Appeal to Emotions
- Shock
- Personalize Your Product
Some Helpful Links
Next Episode
E99: Restaurateurs and Branding - with Guest Stacy Roof from KYRA
On this episode of the NerdBrand Podcast, we’ve got Stacy Roof, President and CEO of the Kentucky Restaurant Association. Stacy also serves on the University of Louisville’s School of Public Health and Information Sciences Community Advisory Board.
Last fun fact: she's the big sister of Kristen Frarey, who some listeners will know from the Chamber of St. Matthews in Lousiville.
This episode is about how having a fully thought-out brand that encourages customers to feel positive about their experience in your restaurant.
Some Helpful Links
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