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Naming in an AI Age

Naming in an AI Age

The NameStormers

Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!

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Top 10 Naming in an AI Age Episodes

Goodpods has curated a list of the 10 best Naming in an AI Age episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Naming in an AI Age for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Naming in an AI Age episode by adding your comments to the episode page.

Naming in an AI Age - Stanley: Old Name, New Following
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01/23/24 • 19 min

This episode focuses on the successful rebranding of Stanley, traditionally known for outdoor products for men. Faced with a sales decline in 2019, Stanley strategically shifted its target to young women, embracing influencer marketing and limited-edition products with names like "Quencher." We highlight the brand's adaptation to suit the preferences of the new demographic, emphasizing the appeal of scarcity through limited editions. The episode acknowledges the complexities businesses face in rebranding decisions, ultimately celebrating Stanley's success in blending strategic marketing and product adaptation.

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Naming in an AI Age - Managing Opinions of Names

Managing Opinions of Names

Naming in an AI Age

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06/18/24 • 7 min

Ashley Elliott and Mike Carr discuss strategies for gathering unbiased opinions in client calls, including staying open-minded and using anonymous polls. They recommend having a manageable number of participants to ensure everyone can contribute and stress the importance of testing ideas with the target audience.

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Naming in an AI Age - Welcome to Naming in an AI Age!
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07/11/23 • 8 min

Join Mike Carr (Founder and CEO of the naming firm, NameStormers) and interim podcast host, Adelaide Brown, for the FIRST EVER NameStormers podcast episode. Listen as they dig into the reason for the podcasting season and the origins of the NameStormers firm.

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Naming in an AI Age - Taming Naming Pains

Taming Naming Pains

Naming in an AI Age

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12/05/23 • 21 min

The podcast explores naming challenges in today's AI-driven era, highlighting the need to manage client expectations and tailor names to individual client needs. It emphasizes the value of diverse expertise, especially in technical industries, and advocates for initially focusing on proposed name strengths. The discussion cautions against over-researching and concludes with seven key insights for successful naming projects, encompassing design, target audience, and trademark considerations.

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Naming in an AI Age - Uncomplicating the Naming Process
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11/07/23 • 18 min

In this episode of the NameStorming podcast, Megan Dzialo and Mike Carr discuss how to make the naming process easier. They emphasize the importance of focusing on what really matters and not getting overwhelmed by unnecessary details. They provide examples of successful naming projects, including a company rebranding effort and a product naming example.

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Naming in an AI Age - Millennial Minds: Naming Navigation
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12/19/23 • 25 min

Mike Carr interviews millennial NameStormers Megan and Ashley about naming in the AI era. They emphasize millennials' insight into current culture and social engagement with challenges involving educating on outdated trends. Insights include context's importance, AI's supportive role, and the joy of client satisfaction. They affirm that while AI aids, human creativity remains vital in naming.

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Naming in an AI Age - AI is your Coach, not your Substitute
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04/24/25 • 11 min

In this episode, Mike Carr stresses using AI as a coach, not a replacement—like how real coaches build skills through practice. Citing MIT economist Sinan Aral’s idea of AI as "a bicycle for the mind," Carr shares research showing that AI helped low-performing call center workers improve, with lasting effects even after AI was removed. He applies this to naming, arguing AI should guide users to observe real reactions, not just guess. Success in naming comes from response, not opinion. Used this way, AI sharpens instincts, boosts creativity, and enhances decision-making.

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Naming in an AI Age - AI Name Generators Drive Me Crazy!
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01/29/24 • 21 min

Mike Carr discusses the evolution of name generators since his involvement in co-developing Namer in 1986. While noting current AI Name Generators’ proficiency in producing fitting names, Carr highlights concerns about the abundance of good but not distinctive names, creating a "sea of sameness." He emphasizes the crucial need for strategic alignment, warns against legal risks stemming from algorithm-generated similarities, and advocates for understanding target audience resonance. Stressing a long-term perspective, Carr advises thorough linguistic, cultural, and legal checks, along with audience testing, for a successful naming strategy, cautioning against relying solely on quick AI-generated solutions.

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Naming in an AI Age - 5 Personal Brand Name Styles

5 Personal Brand Name Styles

Naming in an AI Age

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03/05/24 • 7 min

Mike Carr addresses the contemporary significance of personal brand names and styles, advocating for a purposeful and authentic approach. Emphasizing the impact of personal branding on diverse situations, Carr introduces five brand personalities—sincerity, excitement, competence, sophistication, and ruggedness. He stresses the importance of aligning with a primary brand personality while suggesting the use of different names or brands in specific scenarios to prevent dilution, exemplified by Jessica Alba's "Honest" brand. Overall, Carr encourages individuals to choose a resonant brand personality and remain open to adapting when exploring new areas to maintain authenticity and integrity.

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Naming in an AI Age - Global Naming Tradeoffs

Global Naming Tradeoffs

Naming in an AI Age

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08/29/23 • 16 min

At NameStormers, we do our best to ensure that every name we give clients is available for trademark purposes. Join Mike and Adelaide as they discuss the difficulties of finding the "perfect name" as trademark applications only continue to grow. Learn how targeting your trademark screening more intentionally toward specific countries can make the process easier on your team and likely lead to a more ideal name.

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FAQ

How many episodes does Naming in an AI Age have?

Naming in an AI Age currently has 68 episodes available.

What topics does Naming in an AI Age cover?

The podcast is about Marketing, Podcasts, Brand Strategy and Business.

What is the most popular episode on Naming in an AI Age?

The episode title 'Taming Naming Pains' is the most popular.

What is the average episode length on Naming in an AI Age?

The average episode length on Naming in an AI Age is 13 minutes.

How often are episodes of Naming in an AI Age released?

Episodes of Naming in an AI Age are typically released every 7 days.

When was the first episode of Naming in an AI Age?

The first episode of Naming in an AI Age was released on Jul 11, 2023.

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