Mike Carr discusses the challenges of naming businesses in the digital age, emphasizing the importance of creating memorable names over generic, forgettable ones. He illustrates this with examples like Google and Amazon, contrasting them with less engaging names like Infoseek and Book Stop. Carr also highlights the significance of trust in naming, citing examples of successful strategies from companies such as Desert Glory and the Vitamin Shop, concluding that unique and memorable names are essential for success in today's noisy digital landscape.
04/02/24 • 6 min
Naming in an AI Age - Names that Cut Through the Clutter
Transcript
Mike Carr (00:01):
Today I wanted to talk about the explosion of names that's occurring in the last few years. So back in 2022, the World Bank said there were 150 million new businesses registered globally, 150 million. And of course, the number of new products and the number of new ser
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/naming-in-an-ai-age-295904/names-that-cut-through-the-clutter-48012861"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to names that cut through the clutter on goodpods" style="width: 225px" /> </a>
Copy