Mike Carr discusses how AI, exemplified by ChatGPT and others, has surpassed human naming consultants in generating names by understanding nuances and storytelling templates. He introduces Rag (Retrieval Augmented Generation), an AI technology that scrapes the internet for current data to inform naming processes, ensuring modern and relevant outcomes. While acknowledging AI's potential to replace human jobs, particularly in customer service and radiology, Carr emphasizes the importance of human expertise in guiding AI processes. He sees AI as an opportunity for professionals to enhance their skills and provide better solutions to clients by combining domain expertise with AI capabilities. Carr concludes by stressing that AI amplifies skills but doesn't democratize them, underlining the continued need for human connection and expertise in leveraging AI effectively.
03/26/24 • 7 min
Naming in an AI Age - AI vs Creatives
Transcript
Mike Carr (00:03):
Today, I have a topic for you that's a bit embarrassing, but also something that I think you're going to find interesting. AI can now do a better job at creating names than the best naming consultants, and that's a bit scary, and that's also a bit embarrassing. I consider myself and our firm that's been doing this for almost 40 years, pretty darn good at coming up with names, but we've been experimenting with AI every day. We play with Chat, EPT and Gemini and Claude a
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