AI vs Creatives

03/26/24 • 7 min

Mike Carr discusses how AI, exemplified by ChatGPT and others, has surpassed human naming consultants in generating names by understanding nuances and storytelling templates. He introduces Rag (Retrieval Augmented Generation), an AI technology that scrapes the internet for current data to inform naming processes, ensuring modern and relevant outcomes. While acknowledging AI's potential to replace human jobs, particularly in customer service and radiology, Carr emphasizes the importance of human expertise in guiding AI processes. He sees AI as an opportunity for professionals to enhance their skills and provide better solutions to clients by combining domain expertise with AI capabilities. Carr concludes by stressing that AI amplifies skills but doesn't democratize them, underlining the continued need for human connection and expertise in leveraging AI effectively.

Previous Episode

Is AI More like Oxygen or Fire?

At the South by Southwest event, AI was a prominent topic of discussion. The question of whether AI is more like oxygen or fire was raised. Some believe that AI is like oxygen, a natural life-giving force that powers everything. Others compare it to fire, a destructive force but also a source of energy. It was noted that AI is not coming for jobs, but those who use AI will be the ones to impact job roles. The value of data was emphasized, with the analogy that data is the new gold and its purity determines its value. Samsung aims to make the user experience seamless with AI working behind the scenes. When it comes to seeking a job, it was suggested to use AI for research on the company and to actively learn and experiment with AI in one's current job. Collaborative advantage was highlighted as the way forward, as AI brings new possibilities and no one has all the answers. Overall, AI is seen as a constant presence that can fuel creativity and efficiency when used properly.

Next Episode

Names that Cut Through the Clutter

Mike Carr discusses the challenges of naming businesses in the digital age, emphasizing the importance of creating memorable names over generic, forgettable ones. He illustrates this with examples like Google and Amazon, contrasting them with less engaging names like Infoseek and Book Stop. Carr also highlights the significance of trust in naming, citing examples of successful strategies from companies such as Desert Glory and the Vitamin Shop, concluding that unique and memorable names are essential for success in today's noisy digital landscape.

Naming in an AI Age - AI vs Creatives

Transcript

Mike Carr (00:03):

Today, I have a topic for you that's a bit embarrassing, but also something that I think you're going to find interesting. AI can now do a better job at creating names than the best naming consultants, and that's a bit scary, and that's also a bit embarrassing. I consider myself and our firm that's been doing this for almost 40 years, pretty darn good at coming up with names, but we've been experimenting with AI every day. We play with Chat, EPT and Gemini and Claude a