Taming Naming Pains

12/05/23 • 21 min

The podcast explores naming challenges in today's AI-driven era, highlighting the need to manage client expectations and tailor names to individual client needs. It emphasizes the value of diverse expertise, especially in technical industries, and advocates for initially focusing on proposed name strengths. The discussion cautions against over-researching and concludes with seven key insights for successful naming projects, encompassing design, target audience, and trademark considerations.

Previous Episode

Navigating Trademark Hurdles

The episode discusses tackling trademark rejection in naming, emphasizing solutions for securing desired names despite legal hurdles. It covers trademark attorneys' cautious approach, legal threats from larger companies, and the flexibility of trademark law for using similar names with distinct goods or services. It differentiates trademarks from trade names, suggesting diluted names as trade names to avoid conflicts. It explores limitations imposed by famous marks and the impact of commonly used elements in names. Strategies involve AI tools, understanding trademark scope, and tweaking names for distinctiveness. The focus remains on crafting memorable names and exploring varied strategies rather than abandoning names due to initial rejection.

Next Episode

Decoding Naming Complexities

In this episode, Megan Dzialo and Mike Carr discuss the complexity and complications of naming. They highlight the importance of considering various factors such as target audience, budget, and cultural sensitivities when choosing a name. They also discuss the difference between complexity and complication, with complexity referring to the multidimensional and ever-changing nature of naming, and complication referring to the linear but intricate process of naming. They provide examples of past naming projects and how certain names may not be suitable in today's cultural and linguistic landscape. Overall, they emphasize the need for a thoughtful and strategic approach to naming that takes into account the specific goals and context of each project.

Naming in an AI Age - Taming Naming Pains

Transcript

Megan Dzialo (00:05):

Well, hello, hello, and welcome back to naming in an AI Age with the name Megan Dzialo. And of course I have with me NameStormers, CEO, and Co-founder Mike Carr. In the last few weeks we've been talking about things like why name failing is awesome, what to do if yo