Uncomplicating the Naming Process

11/07/23 • 18 min

In this episode of the NameStorming podcast, Megan Dzialo and Mike Carr discuss how to make the naming process easier. They emphasize the importance of focusing on what really matters and not getting overwhelmed by unnecessary details. They provide examples of successful naming projects, including a company rebranding effort and a product naming example.

Previous Episode

Name Crafting & Considerations

In this episode, Megan Dzialo and Mike Carr explore the intricate art of naming in an AI-driven age, highlighting the creative process of naming, advocating for the power of human creativity and inspiration from various environments, and cautioning against early reliance on AI or automated tools.
The discussion expands to encompass critical considerations such as linguistic and cultural screenings to ensure name suitability across diverse markets, trademark protection, and the importance of real-world name testing. The evolving nature of naming in response to shifting market trends is underlined, emphasizing the limitations of AI in capturing these dynamic aspects.

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Name Failing is Awesome

In the podcast episode "Name Failing is Awesome," Mike Carr, CEO of NameStormers, unveils the complexities of brand naming, challenging unrealistic expectations and false assumptions, dispelling the myths of a perfect name, and advocating for embracing controversy in naming. Carr emphasizes the pitfalls of DIY approaches, such as employee contests and AI generators, while also highlighting the importance of passion over consensus and the potential challenges when a CEO singularly favors a name. Ultimately, the learning curve of name failing is crucial for improvement in the ever-evolving field of brand naming.

Naming in an AI Age - Uncomplicating the Naming Process

Transcript

Megan Dzialo (00:05):

Well, happy Tuesday morning everyone. Welcome back to our NameStorming podcast Naming in an AI Age. It's November, which means here at NameStormers, we're busy. We're in a constant state of naming and creativity. It can definitely be hard to keep that creative momen