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Naming in an AI Age - AI Name Generators Drive Me Crazy!

AI Name Generators Drive Me Crazy!

01/29/24 • 21 min

Naming in an AI Age

Mike Carr discusses the evolution of name generators since his involvement in co-developing Namer in 1986. While noting current AI Name Generators’ proficiency in producing fitting names, Carr highlights concerns about the abundance of good but not distinctive names, creating a "sea of sameness." He emphasizes the crucial need for strategic alignment, warns against legal risks stemming from algorithm-generated similarities, and advocates for understanding target audience resonance. Stressing a long-term perspective, Carr advises thorough linguistic, cultural, and legal checks, along with audience testing, for a successful naming strategy, cautioning against relying solely on quick AI-generated solutions.

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Mike Carr discusses the evolution of name generators since his involvement in co-developing Namer in 1986. While noting current AI Name Generators’ proficiency in producing fitting names, Carr highlights concerns about the abundance of good but not distinctive names, creating a "sea of sameness." He emphasizes the crucial need for strategic alignment, warns against legal risks stemming from algorithm-generated similarities, and advocates for understanding target audience resonance. Stressing a long-term perspective, Carr advises thorough linguistic, cultural, and legal checks, along with audience testing, for a successful naming strategy, cautioning against relying solely on quick AI-generated solutions.

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Naming in an AI Age - AI Name Generators Drive Me Crazy!

Transcript

Mike Carr (00:05):

Hey guys, so I have a lumberjack shirt on this morning. It's a little nippy in Austin, Texas, and I don't want to shiver. I don't want to be too cold, but there is something that absolutely causes me to shiver or go crazy, which I want to talk to you about. And it's al

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