Running a Content Machine

Explicit content warning

03/02/20 • 37 min

How do you create consistent content without overspending or burning yourself out? Matt and Andrew examine each of their online businesses and how their content machines are currently running. Andrew's going full speed with lots of folks on staff, Matt's running some aspects of content creation on his brands, and a few of their sites are chugging along without either Andrew or Matt having to lift a finger. So how do you strike the right balance between producing a ton of new content and letting it ride? And when is it worth bringing on help or doing it yourself? Enjoy!

P.S. If you're curious about running a well-oiled content machine, check out Matt's course Asana for Bloggers: Moneylab.co/Asana

P.S. If you're curious about running a well-oiled content machine, check out Matt's course Asana for Bloggers: Moneylab.co/Asana

Previous Episode

The Customer is Always Right

How do you build products that meet your customers' needs, not just your own? Matt and Andrew talk about their "come-toJesus" moment with their SaaS product Lasso and how they've had to re-design their whole product. They discuss how they first built the product to selfishly meet their own needs and how conversations with customers forced them to pivot. From how to survey your existing audience to understanding UX/UI principles, designing directly for your audience can totally help you clarify your product design. Because in the end, the customer is always right... because they got the money. Enjoy!

P.S. If you haven't checked out Lasso, get on it! Visit GetLasso.co

P.P.S. Check out Google's design philosophy here: Material.io/design

Next Episode

Just Get It Done and Launch It, Already!

Procrastinate much? Matt and Andrew talk about the roadblocks they've hit in creating online products and what happened during the 30-Day Build and Launch a Course Challenge. They dissect why Matt hated the 30-day timeframe and Andrew's mental roadblocks to finishing his course. They also talk about the other distractions that got in the way, i.e. other projects that feel more in their wheel house. So what do you do when you start procrastinating on a project that needs to ship? Should you just suck it up and finish it? Or is procrastination a signal that you should be working on something else? Take a listen to find out how Andrew plans to hack through his mental block. Enjoy!

P.S. Matt's course DID launch. You can check it out here: Moneylab.co/Pagespeed