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Money Lab

Money Lab

Money Lab

Matt Giovanisci and friends drop the gauntlet of truth about being self-employed, serial entrepreneurs. They're not "teaching" how to build a successful company. Instead, they run business challenges and experiments offering a transparent view of what it takes to make money online.
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Top 10 Money Lab Episodes

Goodpods has curated a list of the 10 best Money Lab episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Money Lab for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Money Lab episode by adding your comments to the episode page.

Money Lab - How AI Is Destroying My Creative Process
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10/16/24 • 25 min

Can I curse in podcast episode descriptions? Because this episode could also be titled "F**k AI."

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Money Lab - What I Learned Analyzing 167 Emails
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10/15/24 • 29 min

If you're interested in email marketing (which I believe is the best way to make more profit in your business), then you should listen to this episode. I learned a lot!

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Money Lab - 3 Things We'd Do If Our Websites Tanked
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04/06/20 • 37 min

What would you do if your traffic went south? Matt and Andrew answer an interesting question from a listener that applies to websites in slow decline and anyone seeing a dramatic drop-off this year. Here's the question:

Let's say your SwimU traffic has been in a slow, gradual decline since 2016. You didn't notice it at first, but as you compare year-over-year in Google Analytics, it's obvious. And your monthly pageviews are lower now than they were this time last year, and the year before (taking into account any seasonal dips, of course). Where would you start to diagnose the issue? What are the first 3 things you'd do?

Hopefully this episode helps anyone who's gone through this (or who's worried about going through this). And let us know if you have any more questions we can answer on the air!

P.S. You can see how Matt uses Ahrefs for competitor research and website audits in his course, SEO for Bloggers.

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We're answering your questions on the show today! Matt and Andrew debate what they're doing about the dips in the market (and dips in SEO) before diving into your questions:

  • How do you focus on growing just one website?
  • How do you manage an affiliate site when most affiliate programs are localized by country?
  • If your current businesses just disappeared overnight and you know they were not recoverable, what would you do to start from scratch in 2020?
  • Has either of you had anyone quit in your business?
  • How have you guys formed most of your relationships with other online creators?

We love these episodes, and we hope you do, too. So keep 'em coming! Enjoy!

P.S. Would you take Matt or Andrew out to no-agenda coffee or happy hour?

P.P.S. As always, you can check out Matt's latest experiment here: Moneylab.co/content

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The script is flipped! Matt was recently interviewed by fellow online entrepreneur Doug Cunnington who runs NicheSiteProject.com. They spent an hour in Matt's studio talking about their different affiliate marketing philosophies, from keyword research to being public with your affiliate sites (which not everyone does). And since Doug was doing the interviewing, Matt got to give an entire overview of how he got started and how he runs each of his online brands. We thought it’d be nice to share that perspective on this show, for both new and long-time listeners who want a 10,000 foot view of how Matt approaches affiliate marketing. Enjoy!

P.S. You can find Doug at NicheSiteProject.com and at YouTube.com/DougCunnington

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Money Lab - The Need for Page Speed
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03/16/20 • 46 min

Guess what: Google wants your website to load in under 1 second. Matt and Andrew talk about why they're obsessed with page speed as a competitive advantage in their online niches. They talk about the "easy, big wins" you can do today to speed up a site. They also debate how they decide what features to keep and what to cut to help speed things up. If you're looking for a way to one-up your competition on Google, this page speed optimization episode is for you. Enjoy!

P.S. Check out Matt's Page Speed Course here: Moneylab.co/pagespeed

P.P.S. Here's the YouTube video where Matt explains how to stop Google Analytics from slowing your site down.

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Money Lab - Just Get It Done and Launch It, Already!
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03/09/20 • 39 min

Procrastinate much? Matt and Andrew talk about the roadblocks they've hit in creating online products and what happened during the 30-Day Build and Launch a Course Challenge. They dissect why Matt hated the 30-day timeframe and Andrew's mental roadblocks to finishing his course. They also talk about the other distractions that got in the way, i.e. other projects that feel more in their wheel house. So what do you do when you start procrastinating on a project that needs to ship? Should you just suck it up and finish it? Or is procrastination a signal that you should be working on something else? Take a listen to find out how Andrew plans to hack through his mental block. Enjoy!

P.S. Matt's course DID launch. You can check it out here: Moneylab.co/Pagespeed

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Money Lab - Running a Content Machine
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03/02/20 • 37 min

How do you create consistent content without overspending or burning yourself out? Matt and Andrew examine each of their online businesses and how their content machines are currently running. Andrew's going full speed with lots of folks on staff, Matt's running some aspects of content creation on his brands, and a few of their sites are chugging along without either Andrew or Matt having to lift a finger. So how do you strike the right balance between producing a ton of new content and letting it ride? And when is it worth bringing on help or doing it yourself? Enjoy!

P.S. If you're curious about running a well-oiled content machine, check out Matt's course Asana for Bloggers: Moneylab.co/Asana

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Money Lab - The Customer is Always Right
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02/24/20 • 44 min

How do you build products that meet your customers' needs, not just your own? Matt and Andrew talk about their "come-toJesus" moment with their SaaS product Lasso and how they've had to re-design their whole product. They discuss how they first built the product to selfishly meet their own needs and how conversations with customers forced them to pivot. From how to survey your existing audience to understanding UX/UI principles, designing directly for your audience can totally help you clarify your product design. Because in the end, the customer is always right... because they got the money. Enjoy!

P.S. If you haven't checked out Lasso, get on it! Visit GetLasso.co

P.P.S. Check out Google's design philosophy here: Material.io/design

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On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.

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FAQ

How many episodes does Money Lab have?

Money Lab currently has 393 episodes available.

What topics does Money Lab cover?

The podcast is about Seo, Affiliate Marketing, Marketing, Entrepreneurship, Online Business, Podcasts, Business and Blogging.

What is the most popular episode on Money Lab?

The episode title 'The Importance of Taking Breaks' is the most popular.

What is the average episode length on Money Lab?

The average episode length on Money Lab is 48 minutes.

How often are episodes of Money Lab released?

Episodes of Money Lab are typically released every 2 days.

When was the first episode of Money Lab?

The first episode of Money Lab was released on Apr 23, 2018.

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