How to Build a Personal Brand

10/15/21 • 27 min

Welcome back to another episode with Erik Deckers. In the first episode, we discussed two ways to gain credibility through knowledge, Erik’s career, and the importance of checking our work and pricing ourselves appropriately. In today’s episode, we’ll discuss personal branding strategies from Erik’s book Branding Yourself.

Branding Yourself is about how to use social media to invent or reinvent ourselves. The book discusses how to use Twitter, LinkedIn, Facebook, blogging, public speaking, publishing, and networking to share information, build a social media presence, interact and engage with people, and measure how well we're doing with each of these things.

Read more at https://monetizationnation.com/blog/how-to-build-a-personal-brand/

Read more at https://monetizationnation.com/blog/how-to-build-a-personal-brand/

Previous Episode

How to Build Business Credibility Through Knowledge

Erik Deckers is a professional blogger and co-author of Branding Yourself and No BS Social Media. Erik has been blogging since 1997. He’s also been a newspaper humor columnist since 1994.

In today’s episode, we’re going to discuss two ways to gain credibility through knowledge. We’ll also discuss Erik’s career and the importance of checking our work and pricing ourselves appropriately. Read more at: https://monetizationnation.com/blog/how-to-build-business-credibility-through-knowledge/

Next Episode

How Walt Disney Started a $120 Billion Dollar Company After Being Fired and Told He “Lacked Creativity”

Before Walt Disney created one of the best-known motion-picture production companies in the world, his editor fired him from the newspaper because he “lacked creativity.”

Now, Disney is worth $122.18 billion (Source: Global Rankings) and has 12 amusement parks around the world, including Florida, California, Paris, Hong Kong, Shanghai, and Tokyo. The Magic Kingdom is the most visited theme park in the entire world and is estimated to have welcomed nearly 30 million guests in 2019 (Source: Blog Mickey).

Disney also has more than 25 Resort Hotels in the world (Source: Disney World) and the Disney Cruise Line currently operates four ships, with three more planned to come within the next couple of years (Source: Disney Cruise).

Read more at https://monetizationnation.com/blog/how-walt-disney-started-a-120-billion-dollar-company-after-being-fired-and-told-he-lacked-creativity/