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Monetization Nation Podcast

Monetization Nation Podcast

Nathan Gwilliam

Host Nathan Gwilliam and expert guests help digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies, stories, and secrets.
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Top 10 Monetization Nation Podcast Episodes

Goodpods has curated a list of the 10 best Monetization Nation Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Monetization Nation Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Monetization Nation Podcast episode by adding your comments to the episode page.

Monetization Nation Podcast - 3 Benefits of Podcasting that Can Help Your Business
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10/09/21 • 26 min

Max Branstetter is the founder & podcast producer at MaxPodcasting. His podcast is called the Wild Business Growth Podcast, where he interviews a new entrepreneur who’s turning wild ideas into wild growth every Wednesday morning. It was listed in Podcast Magazine’s “Hot 50” and has featured over 150 creative entrepreneurs.

In today’s episode, we’re going to discuss Max’s journey, the benefits of podcasting, and how to grow a podcast’s reach.

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Monetization Nation Podcast - How to Grow Your Business with Video Testimonials
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12/24/21 • 26 min

Before Adam O’Leary co-founded TrustScout, a successful video testimonial capture tool, he was $32k in debt working as an overnight custodian. Today, we’re going to discuss how Adam went from thousands of dollars in debt, to traveling the world and living the life he wants, largely because of the power of video testimonials. Read more at: https://monetizationnation.com/blog/how-to-grow-your-business-with-video-testimonials/

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Monetization Nation Podcast - What is Branding and Why is it Important?
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07/27/21 • 20 min

A huge chasm has opened up between companies and consumers. Many businesses think we’re still in the 20th century in an attention economy; they think they’re competing for as many eyes on their company as possible. They think they can gain sales from simply blanketing the media with enough messages.

Technology, customers, and businesses have moved past that splatter approach to marketing. Instead of trying to catch the attention of every consumer we can, we should create a personal brand to target our products and services towards a specific niche audience. We need to be designing our products and services to bridge the gap between business and people.

One thing that can help us bridge this gap is branding. But what is branding and why is it important? In today’s episode, we’ll discuss this and other things Leigh George has learned in her career such as the small moments, failing forward, and value-based pricing.

Dr. Leigh George is the founder of Freedom, a strategic branding and marketing un-agency. She worked as vice president at Ogilvy for over 20 years, and she helps marketing teams eliminate noise, gain clarity, build consensus, and develop actionable strategies to reach and persuade customers. Leigh has a Ph.D. in branding, making her one of the very few people in the country with that distinction.

What is branding?

Branding is often confused with visual identity: logo, colors, typography, etc. Leigh explained that a brand is more than that. A brand is why we started our business in the first place, answering these questions: Why are we doing this? What do we stand for? What’s the purpose of the business?

The reason we started our business can’t be that we want to make a million dollars because our customers don’t care about us making money. The purpose doesn’t have to be a social purpose, but our customers should be at the center of our purpose.

Once we know the purpose, our brand should be the story around that aim. Our brand should show how our purpose relates to what matters to our customers, a central challenge that they face, so we can show the impact we can have in their lives.

Our brand should be there from the very beginning of the business. It isn’t something we tack on later to make selling easier. Once we know our brand we can express it through things like logo, colors, tone, products, services, etc.

Why is branding important and what are the benefits?

“Your brand should act as a foundation and a touchstone for every business decision,” Leigh said. Should we develop a new product? Is it in line with our brand? Should we open an office? Is it in line with our brand?

A brand helps us differentiate from someone else who's selling the exact same thing. It sets us apart from the competition. Customers have many alternatives to choose from, including alternatives that aren’t in the same space.

For example, if someone is shopping for a car, an alternative could be taking public transportation, riding a bike, walking, carpooling with someone, or living somewhere they don’t have to worry about transportation. “If you don't have a brand, then it's very difficult for someone to weigh why and how you're valuable to them versus an alternative,” Leigh said.

Branding is also important for our company internally. If our purpose is just to make a bunch of money and our employees are making minimum wage, they won’t have anything to believe in, and they’ll feel like they don’t have a purpose within the company. Branding creates something our employees can be excited about. It can give them a reason to wake up and come to work every morning. It can help them feel like they’re making a difference because they have a greater purpose in their work than just a job.

Customers are the Disruptors

Sometimes in companies, we are so focused on our own products or services, but customers are the ones who are able to disrupt industries. “If you think about Apple, or Blockbuster, or any of these case studies that people tend to turn to as examples of big technology, innovation, or disruption, what's behind that is really a change in customer behavior that was just accelerated by technology,” Leigh said.

This is an idea that Leigh is super passionate about. In everything she does with the companies she works with, she strives to develop a deep empathy, understanding, and interest in her clients’ customers to really understand how the customers’ passion intersects with what is unique and special about the brand.

Leigh’s Entrepreneurial Journey

When Leigh was in graduate school, she thought she was going to be a professor. However, over the course of her studies, she became fascinated with the branding work of the companies she was studying. She also felt that academia could be isolating and separate from the rest of the world, so she redirected her career towards branding.

Leigh...

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Monetization Nation Podcast - How to Scale a Business

How to Scale a Business

Monetization Nation Podcast

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08/30/21 • 25 min

Rachel Haley is the co-founder and CEO of Clarus Designs, a consulting and outsourcing firm for startups targeted at optimizing rapid scale through improved operational strategy.

Her core focus is flawless execution. She says, “I'd rather have a sub optimal strategy with flawless execution, as opposed to constantly shifting strategy to fit a particular box.”

In today’s episode, Rachel is going to share some of her best strategies to help scale a business.

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Monetization Nation Podcast - How to Build a Community for Your Brand

How to Build a Community for Your Brand

Monetization Nation Podcast

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08/25/21 • 25 min

Kashem Miah is the VP of brand marketing at a Fintech startup called GoHenry. Kashem has spent more than 12 years in a variety of marketing roles from content marketing to growth marketing to brand building. He's previously worked at other tech companies such as Shutterstock and Fiverr.

In today’s episode, we’re going to discuss why we should build a loyal brand community and how we can do that.

Read at: https://monetizationnation.com/blog/how-to-build-a-community-for-your-brand/

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Monetization Nation Podcast - 5 Habits to Help Us Work On the Inner Game of Success
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08/14/21 • 26 min

Welcome back to another episode with Noah St. John. In the last episode, we discussed what head trash is and why we need to get rid of it. In today’s episode, we’ll discuss three levels of service Noah offers to his clients, the inner game of success, and five habits that will help us with that inner success game.

Read at: https://monetizationnation.com/blog/5-habits-to-help-us-work-on-the-inner-game-of-success/

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Monetization Nation Podcast - Funnel Hacking Live 2021: Day 1 Key Takeaways
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09/23/21 • 51 min

Funnel Hacking Live is a four day live conference hosted by Russell Brunson and the ClickFunnels team, and packed with incredible speakers.

I attended Funnel Hacking Live for Day 1 and I will be attending during the additional days. Each day I will host a live stream at Monetization Nation to share with you the most impactful points.

In today’s episode, I want to share my key takeaways with you.

Read more at: https://monetizationnation.com/blog/funnel-hacking-live-2021-day-1-key-takeaways/

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Monetization Nation Podcast - How to Lead a Business with Integrity

How to Lead a Business with Integrity

Monetization Nation Podcast

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07/18/21 • 11 min

This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. I was named after an inspiring business leader named Nathan Tanner. When I went to college, the building that housed the business school I attended was the Tanner Building, named after Nathan Eldon Tanner.

Nathan Eldon Tanner was known as a man of outstanding executive ability and unquestioned integrity. Throughout his public career, he was known, even by his political opponents, for his rugged and undeviating honesty. His high moral standards were said to be constant, undeviating, and immovable. I have a long way to go to live up to Nathan Tanner’s example. However, in today’s episode, we’re going to tell Nathan’s story and discuss how to build a business with integrity.

One of Tanner’s favorite sayings was, “The heights by great men reached and kept were not attained by sudden flight; but they, while their companions slept, were toiling upwards in the night.” Tanner’s wife said. “And he tried to accomplish what he set out to do by doing just that: By rising at five A.M. to teach himself typing when he was running the store in Hill Spring.” (Source: ChurchofJesusChrist.org)

Tanner’s Life

Nathan Eldon Tanner was born on May 9, 1898, in Salt Lake City, Utah, and he grew up in Canada in the small town of Aetna, near Cardston, Alberta. On his family’s farm, he learned how to work hard, driving a four-horse team at the age of twelve, caring for livestock, and nursing his entire family back to health when all but him had smallpox (Source: rsc.byu.edu).

In Alberta, Tanner worked as a teacher and school principal before being elected to the Alberta Legislature, where he served as speaker of the Assembly. He was chosen as Speaker of the House, but before he had never even attended a session of the legislature and was elected to act as chairman of sixty-three members. On the subject, his wife said, “We were given an elegant suite of rooms in the legislative buildings, to use as we liked, and ... it seemed that he had fallen into the ‘lap of the Gods,’ but only he and I knew the hours, day and night, that he spent studying parliamentary procedure. This was the beginning of jobs which he was given, which he said were far beyond his ability to cope with.”

When Tanner was acting as Minister in the Alberta government, he earned the well-deserved nickname of “Mr. Integrity” because he refused to compromise by accepting gifts of any kind and was strictly honest in his dealings. The affectionate title followed him through a lifetime of success based on principles of fairness and integrity (Source: ChurchofJesusChrist.org).

Later, he served as president of Merrill Petroleum Ltd. and director of the Toronto Dominion Bank of Canada. In 1954, he became president of Trans-Canada Pipelines. As president, he directed the construction of a $350 million, 2,000-mile pipeline from Alberta to Montreal (Source: NYTimes.com).

Tanner later moved to Salt Lake City and quickly established himself as a business and civic leader. He served on the board of directors of First Security Corporation and Mountain Fuel Supply Company. He helped plan, develop, and promote building projects in Salt Lake such as the Salt Palace, Symphony Hall, the Fine Arts Center, and the restored Capitol Theater (Source: NYTimes.com).

Decision-Making and Concentration

Tanner was said to have near flawless judgment when he was making decisions. Religious leader Victor L. Brown said, “He gathered all possible facts before making a decision, never making an impetuous or off-the-cuff decision. He had an unusual talent for setting bias and prejudice aside if such existed. He did not make the mistake of having pet projects that would tend to warp judgment.”

Another of Tanner’s favorite sayings was, “I’d much rather be part of the solution to a problem than a part of the problem.”

Tanner used his power of concentration to help him make quick and well-informed decisions. For example, one day a group was making a very detailed and technical presentation that lasted over two hours. There was little time for discussion. At the conclusion of the presentation, Tanner said something like this:

“Recommendations one and two can be implemented with little difficulty. Recommendation number three needs more study, and your chart covering this portion of the presentation needs to be redone for the following reasons (which he listed). Recommendation number four will require much more study and appears to be untimely at the moment.”

This experience occurred after Tanner’s eyesight had been seriously impaired, so he hadn’t seen the chart—it had only been described to him.

Tanner was able to concentrate for the whole of the two hours and concisely relate his conclusions at the end of it. He didn’t let his bad eyesight become an excuse for him to not be part of the solutio...

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Monetization Nation Podcast - How to Build a Personal Brand

How to Build a Personal Brand

Monetization Nation Podcast

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10/15/21 • 27 min

Welcome back to another episode with Erik Deckers. In the first episode, we discussed two ways to gain credibility through knowledge, Erik’s career, and the importance of checking our work and pricing ourselves appropriately. In today’s episode, we’ll discuss personal branding strategies from Erik’s book Branding Yourself.

Branding Yourself is about how to use social media to invent or reinvent ourselves. The book discusses how to use Twitter, LinkedIn, Facebook, blogging, public speaking, publishing, and networking to share information, build a social media presence, interact and engage with people, and measure how well we're doing with each of these things.

Read more at https://monetizationnation.com/blog/how-to-build-a-personal-brand/

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Monetization Nation Podcast - How to Reframe Influencer Marketing

How to Reframe Influencer Marketing

Monetization Nation Podcast

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10/07/21 • 25 min

Jason Falls is an author, speaker, and podcast host. He is the senior influence strategist for Cornett, a full-service advertising agency, where he leads digital strategy and hosts two marketing podcasts, Digging Deeper and Winfluence. Over his career, his projects have been recognized with several national and regional awards such as a 2020 Shorty Award for his influencer marketing work. Read more at: https://monetizationnation.com/blog/how-to-reframe-influencer-marketing/

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FAQ

How many episodes does Monetization Nation Podcast have?

Monetization Nation Podcast currently has 356 episodes available.

What topics does Monetization Nation Podcast cover?

The podcast is about Marketing, Entrepreneurship, Trust, Podcasts, Digitalmarketing, Entrepreneurs and Business.

What is the most popular episode on Monetization Nation Podcast?

The episode title '3 Benefits of Podcasting that Can Help Your Business' is the most popular.

What is the average episode length on Monetization Nation Podcast?

The average episode length on Monetization Nation Podcast is 22 minutes.

How often are episodes of Monetization Nation Podcast released?

Episodes of Monetization Nation Podcast are typically released every day.

When was the first episode of Monetization Nation Podcast?

The first episode of Monetization Nation Podcast was released on Feb 6, 2021.

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