How to Reframe Influencer Marketing

10/07/21 • 25 min

Jason Falls is an author, speaker, and podcast host. He is the senior influence strategist for Cornett, a full-service advertising agency, where he leads digital strategy and hosts two marketing podcasts, Digging Deeper and Winfluence. Over his career, his projects have been recognized with several national and regional awards such as a 2020 Shorty Award for his influencer marketing work. Read more at: https://monetizationnation.com/blog/how-to-reframe-influencer-marketing/

Previous Episode

Why Passion Marketing

When I was a kid, we only had four TV stations. When we wanted to watch something on television, because there were only those four stations, we didn't have a lot of choices. In fact, I remember when the fifth TV station came out. It was such a big deal because we had a fifth show to choose from when we wanted to watch TV. Read more at: https://monetizationnation.com/blog/why-passion-marketing/

Next Episode

How to Use Influencer Marketing

In the last episode with Jason Falls, we discussed why and how we should reframe the way we think about influencer marketing. In today’s episode, we’ll dive deeper into principles from Jason’s book Winfluence. Specifically, we’ll look at purposes, principles, and applications of influencer marketing.

4 Purposes of Influence

As we discussed in the last episode, influencer marketing can be a great way to increase brand awareness, build credibility, and ultimately, increase our sales. However, the purpose of influence typically comes down to these four reasons: