
Modern Sales - B2B Selling Podcast
Liston Witherill
Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
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Top 10 Modern Sales - B2B Selling Podcast Episodes
Goodpods has curated a list of the 10 best Modern Sales - B2B Selling Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Modern Sales - B2B Selling Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Modern Sales - B2B Selling Podcast episode by adding your comments to the episode page.

068 - Don't Be an Order Taker!
Modern Sales - B2B Selling Podcast
03/27/19 • 20 min
You're in the service of your client. So, it's really imperative that you're always doing what's best for them, and that takes investigation.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/order-takers-in-sales-and-how-to-not-be-one
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![Modern Sales - B2B Selling Podcast - 004 - [Rebroadcast] Sales Questions to Ask In Discovery](https://storage.googleapis.com/goodpods-images-bucket/episode_images/358114ec8e9857a9e46df988621ba4ffc7b71d62b8af6b19087e63f1ed62b1fb.avif)
004 - [Rebroadcast] Sales Questions to Ask In Discovery
Modern Sales - B2B Selling Podcast
12/27/18 • 22 min
Asking good questions is critical in the sales process - particularly in discovery. In this episode, I'll cover the four questions you should ask in every discovery you conduct.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/rebroadcast-sales-questions-to-ask-in-discovery
---
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
![Modern Sales - B2B Selling Podcast - 003 - [Interview] Write a Book on Pricing, Make $1M with Blair Enns](https://storage.googleapis.com/goodpods-images-bucket/episode_images/fcaa340b2aaccdbc0b07ea75512c3ca0acd32a95556f433bc381375d90b5e60c.avif)
003 - [Interview] Write a Book on Pricing, Make $1M with Blair Enns
Modern Sales - B2B Selling Podcast
06/29/18 • 45 min
Write a book for $1M? Some people say you'll never make money writing a book, but Blair Enns, founder of Win Without Pitching, begs to differ. He'll tell you his plan in this can't-miss episode.
Want the full transcript? Visit the show notes page on our website:
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001 - Welcome to Modern Sales
Modern Sales - B2B Selling Podcast
06/28/18 • 8 min
Welcome to The Liston.io Show! I want to help you build a better consulting business. Hang out here to learn about marketing, selling, and improving your consulting expertise and building your team, if you have one (or want one).
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/welcome-to-the-podcast
---
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Don't miss a single episode:
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Help us get the word out by leaving a rating and review on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

105 - Sales Meetings, Part 4: How to End and Follow Up On Meetings
Modern Sales - B2B Selling Podcast
12/24/19 • 20 min
How you end and follow-up from a sales meeting will be the ultimate determinants of your success. In today’s episode, we’ll go over how to follow through on meetings so you’re set up for success, the importance of repetition, and a template you can use to close every meeting.
Often we’re so focused on the goal of setting up a meeting that we overlook how to end a meeting. But in sales, I can assure you, the money is in the follow-up. How you end and follow-up from a meeting will be the ultimate determinants of your success.
That’s why we’re concluding the #SalesMeetings series on Modern Sales with an episode on concluding your sales meetings. Throughout this series, we’ve been discussing the science behind good (and bad) meetings. See them all in the show notes below.
Today I’ll share how to follow through on sales meetings so you’re set up for success, the importance of repetition, and a template you can use to close every meeting.
You’ll learn:
The power of permission, repetition, and agreement
- The psychology behind using this trinity in the closing moments of a meeting and the followthrough will change the way you do sales. I dive into the science behind this in this episode. The gist is asking your clients for permission and agreement throughout the sales process leads to them feeling engaged, in control, and more inclined to continue saying “yes.” Where repetition is one of the best tools for helping your clients internalize and remember the information you give them.
How to end your meetings
- For one, always end on time. It sends the message that you respect everyone’s time. And if you’ve covered everything in a meeting, end it early! I’ll present a simple process that you can use as a template to end every meeting: summarize, decide, follow through. I’ll cover the dos and don’ts of each step in-depth in the episode.
How to follow through after meetings for success
- Followthrough is where the real meeting magic happens. After all, it’s the actions following the meeting that matter most. So, follow through on whatever you promised you’d do, including sending an email summary from your CRM so the conversation and decisions are well-documented.
Mentioned:
Check out our training programs
#SalesMeetings: Why Bad Meetings Are Killing Your Numbers
#SalesMeetings: What to Do Before Every Meeting to Make It a Success
#SalesMeetings: How to Run a Great Meeting
The Surprising Science of Meetings by Steven Rogelburg
Logan Nickelson at Music For Makers
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/how-to-finish-a-sales-meeting
---
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Subscribe to the daily sales insights newsletter
Don't miss a single episode:
Like what you heard?
Help us get the word out by leaving a rating and review on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
![Modern Sales - B2B Selling Podcast - 010 - [Interview] Pricing Strategy to Raise Profitability with Jonathan Stark](https://storage.googleapis.com/goodpods-images-bucket/episode_images/31aa9c7cc67c3c736df3bba32d3ac39bd1cec268fa681a48e8f9005e93b8d5dc.avif)
010 - [Interview] Pricing Strategy to Raise Profitability with Jonathan Stark
Modern Sales - B2B Selling Podcast
08/08/18 • 25 min
I am a big proponent of the idea that hourly billing is a really bad way to price your services and grow your business. Learn from Jonathan Stark as he discusses why you should leave hourly billing behind forever.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/why-hourly-billing-could-be-killing-you-with-jonathan-stark
---
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Subscribe to the daily sales insights newsletter
Don't miss a single episode:
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Help us get the word out by leaving a rating and review on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

148 - Managing Client Expectations: A Guide For Agencies
Modern Sales - B2B Selling Podcast
03/24/21 • 16 min
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

147 - Theory of Constraints: What's Hindering Your Agency's Growth?
Modern Sales - B2B Selling Podcast
03/17/21 • 11 min
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

146 - A Unified Theory of Business Development Strategy (2021)
Modern Sales - B2B Selling Podcast
03/10/21 • 21 min
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Don't miss a single episode:
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

078 - Sales Training, Part 1: The Serve Don't Sell Method
Modern Sales - B2B Selling Podcast
06/19/19 • 19 min
If your team is operating without a sales process, you need to do something about it—right now.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/the-sales-process-you-need-to-win-big-clients
---
Get a daily sales insight sent straight to your inbox:
Subscribe to the daily sales insights newsletter
Don't miss a single episode:
Like what you heard?
Help us get the word out by leaving a rating and review on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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FAQ
How many episodes does Modern Sales - B2B Selling Podcast have?
Modern Sales - B2B Selling Podcast currently has 154 episodes available.
What topics does Modern Sales - B2B Selling Podcast cover?
The podcast is about Marketing, Consulting, Podcasts, Selling, Sales, Business, B2B and Careers.
What is the most popular episode on Modern Sales - B2B Selling Podcast?
The episode title '147 - Theory of Constraints: What's Hindering Your Agency's Growth?' is the most popular.
What is the average episode length on Modern Sales - B2B Selling Podcast?
The average episode length on Modern Sales - B2B Selling Podcast is 26 minutes.
How often are episodes of Modern Sales - B2B Selling Podcast released?
Episodes of Modern Sales - B2B Selling Podcast are typically released every 6 days, 17 hours.
When was the first episode of Modern Sales - B2B Selling Podcast?
The first episode of Modern Sales - B2B Selling Podcast was released on Jun 28, 2018.
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