5 Reasons I Dislike the Closed Door Membership Model

04/19/17 • 19 min

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Membership Geeks Podcast with Mike Morrison

In many ways, launching a new membership website is one of the biggest marketing opportunities you'll experience as a membership owner.

So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again.

But it's not quite as simple as that.

In this episode, I cut through the hype and talk about why I strongly dislike "closed door" marketing tactics and why it might not be the best thing for your membership strategy.

In many ways, launching a new membership website is one of the biggest marketing opportunities you'll experience as a membership owner.

So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again.

But it's not quite as simple as that.

In this episode, I cut through the hype and talk about why I strongly dislike "closed door" marketing tactics and why it might not be the best thing for your membership strategy.

Previous Episode

How to Stay Motivated as a Membership Site Owner

Running a membership site is the best job in the world... but it’s still a job.

Some days you wake up and just aren’t feeling it. Your motivation is AWOL and you’ve not got a colleague to complain to, a different project to focus on, or anywhere to turn.

Well, that was until we recorded this episode of the podcast. Because we have felt that lack of motivation and almost every membership site owner we have worked with has felt the same.

You are not the only person who feels this way and there are some tried and tested ways to get over your slump and stay motivated. We’ve shared our favorites in this episode.

Essential Learning Points:

Why membership site owners are especially likely to have moments of demotivation
5 great ideas for rekindling your motivation and getting back on the horse
One of our secrets for staying positive that we have practiced since starting Membership Academy

Important Links & Mentions:

Key Quotes:

“Once the day-to-day running and operation of your membership really kicks in, it’s easy to fall into habits and routines and sometimes the shine comes off the apple a little bit.”

“Being a membership site owner can be quite an isolated role because you don’t actually see your members. When you’re working one-to-many, the downside is that you don’t develop relationships that are deep enough for you to draw from to pep yourself up.”

“Even if the people you are comparing yourself to do actually have it all figured out, the chances are it’s because they’re a lot further along in their journey than you are.”

“If you decide to check out for a day or two, the world won’t stop turning. Your members don’t expect you to be in the membership serving them ASAP every single day, 24/7.”

Next Episode

What you Need to Know About Amazon's New Subscriptions Marketplace

Amazon have just announced the launch of a new digital subscription marketplace called "Subscribe With Amazon".

This will enable people to tap into their sales tools and, of course, their huge audience in order to sell digital products for a recurring fee such as - you guessed it - membership websites.

Make no mistake, this is a potential game-changer for the membership space.

In this "hot off the presses" episode of The Membership Guys Podcast, I explain exactly what this means, how it works and what you need to do to capitalize on this opportunity.

In this episode:

What exactly "Subscribe With Amazon" is and how it works
Why membership site owners need to be excited about this new development
Technical and logistical considerations for adding your membership to the Amazon marketplace
Restrictions and financial implications of joining "Subscribe With Amazon"