Common Branding Mistakes Most Solopreneurs Make (+ How To Fix Them)

“I always explain branding as the personality of your business.” - Dawn Foster

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Dawn Foster to teach us how to set our brands up for success as Solopreneurs. We get practical and precise with metrics and tools.

Dawn Foster is a marketing strategist and brand guru who sees shapes and colors before words. She's led small and large marketing teams for over a decade and now works with solopreneurs and small business owners to take their marketing to the next level. Dawn is an analytical person who specializes in not only creating a branding foundation but in using numbers and data to amplify marketing strategies. She's worked with Golfsmith (now Dick's Sporting Goods), Renewal by Anderson, QuantumDigital, and more and shares what she's learned along the way with her clients.

[00:01 - 08:28] Getting to Know Dawn

[08:27 - 18:27] The First Steps of Online Marketing

[18:28 - 28:47] What Happens After the Foundation is Set?

[28:48 - 39:30] What Metrics Should Solopreneurs Focus on?

[39:31 - 47:11] Favorite Branding, Media, and Metric Tools

[47:12 - 49:54] Wrapping Up!

Key Quotes

“Branding now is more important than ever. People really want to connect with the business that they are deciding to put their resources into and invest in.” - Dawn Foster

“Branding is something that does not stop, just because you're starting a business and working on branding. You'll continue to work on that same branding, and it will continue to evolve as long as your business is in existence.” - Dawn Foster

“A little spend consistently has a bigger impact than a larger spend here or there.” - Dawn Foster

Resources Mentioned:

• HotJar
• Google Analytics
• Hootsuite
• Bluehost
• WordPress
• Mailchimp

Connect with Dawn

Website: www.dfostermarketing.com

LinkedIn: www.linkedin.com/in/dawnpfoster

Instagram: www.instagram.com/dfostermarketing

Facebook: www.facebook.com/dfostermarketing

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.