Common Branding Mistakes Most Solopreneurs Make (+ How To Fix Them)

10/05/21 • 49 min

“I always explain branding as the personality of your business.” - Dawn Foster

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Dawn Foster to teach us how to set our brands up for success as Solopreneurs. We get practical and precise with metrics and tools.

Dawn Foster is a marketing strategist and brand guru who sees shapes and colors before words. She's led small and large marketing teams for over a decade and now works with solopreneurs and small business owners to take their marketing to the next level. Dawn is an analytical person who specializes in not only creating a branding foundation but in using numbers and data to amplify marketing strategies. She's worked with Golfsmith (now Dick's Sporting Goods), Renewal by Anderson, QuantumDigital, and more and shares what she's learned along the way with her clients.

[00:01 - 08:28] Getting to Know Dawn

[08:27 - 18:27] The First Steps of Online Marketing

[18:28 - 28:47] What Happens After the Foundation is Set?

[28:48 - 39:30] What Metrics Should Solopreneurs Focus on?

[39:31 - 47:11] Favorite Branding, Media, and Metric Tools

[47:12 - 49:54] Wrapping Up!

Key Quotes

“Branding now is more important than ever. People really want to connect with the business that they are deciding to put their resources into and invest in.” - Dawn Foster

“Branding is something that does not stop, just because you're starting a business and working on branding. You'll continue to work on that same branding, and it will continue to evolve as long as your business is in existence.” - Dawn Foster

“A little spend consistently has a bigger impact than a larger spend here or there.” - Dawn Foster

Resources Mentioned:

Connect with Dawn

Website: www.dfostermarketing.com

LinkedIn: www.linkedin.com/in/dawnpfoster

Instagram: www.instagram.com/dfostermarketing

Facebook: www.facebook.com/dfostermarketing

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

“I always explain branding as the personality of your business.” - Dawn Foster

[00:01 - 08:28] Getting to Know Dawn

[08:27 - 18:27] The First Steps of Online Marketing

[18:28 - 28:47] What Happens After the Foundation is Set?

[28:48 - 39:30] What Metrics Should Solopreneurs Focus on?

[39:31 - 47:11] Favorite Branding, Media, and Metric Tools

[47:12 - 49:54] Wrapping Up!

Key Quotes

“Branding now is more important than ever. People really want to connect with the business that they are deciding to put their resources into and invest in.” - Dawn Foster

“A little spend consistently has a bigger impact than a larger spend here or there.” - Dawn Foster

Resources Mentioned:

Connect with Dawn

Website: www.dfostermarketing.com

LinkedIn: www.linkedin.com/in/dawnpfoster

Instagram: www.instagram.com/dfostermarketing

Facebook: www.facebook.com/dfostermarketing

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Previous Episode

My Honest Review of Amy Porterfield's Digital Course Academy (2021): Is it WORTH it?

“For me, DCA is perfect because it provides a step-by-step strategy for the entire course creation journey. From strategy to planning, pricing, creation, launching, including a full tech and resource library. In a nutshell, DCA teaches students how to make the ultimate shift from struggling to make money online, feeling stretched too thin, and feeling uncertain of what they should be doing to creating a profitable asset in their business.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Today I pull back the curtains to share my honest opinion of the first course I ever bought back in 2019. If you’ve been thinking about jumping into this course, now is the time to do it! Amy Porterfield’s Digital Course Academy is open until September 28, 2021 and by using my link you’ll get double the benefits.

And if you’re still on the fence on whether DCA is for you, stay tuned for my honest review.

[00:01 - 07:58] Let’s Begin with an Overview of DCA

[07:59 - 14:52] Out of all the Other Digital Courses, Here’s Why This Course Stands Out

[14:53 - 18:39] Here’s What You Get With My Link

[18:40 - 22:15] Wrapping Up!

Key Quotes

“DCA is going to take you through the lifetime journey of your digital course. And I'll be there to hold your hands along the way, and show you the ropes of launching your offer from pre-sell to first launch.” - Liz Boer

“I know it can be scary. I know it gets hard at times and you might want to quit. So let me be the person that will pull you up. When the days seem tough, or you get stuck, I’ll pour everything I know from experience into you so that you can create the business you love. The power is in your hands, you just have to choose to be brave enough to take the first step.” - Liz Boer

Resources Mentioned:

Use my link https://lizboer.com/entrepreneur-resources to get all the bonuses mentioned above when signing up for Amy Porterfield's Digital Course Academy (live as of 9/21 at 7 am ET)
Full Episode Show Notes

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Next Episode

How to Get More Coaching Clients With Only 3 Emails

“Nothing is quite as compelling as a story. Through storytelling, your subscribers can get a full sense of what working with you is like. It will get them excited to achieve those results themselves. So pick a transformational or redemption story to talk about.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, we chat about how the process of getting coaching clients doesn’t have to be left to chance. Do you know where your next client is coming from? Here are tips and strategies on nurturing people into your business and closing the people who are ready for you, so that you never have to wing your lead generation strategy again!

[00:01 - 04:01] All It Takes is 3 Emails

[04:02 - 07:08] Email #1 - Transformational Story

[07:09 - 13:24] Email #2 - The ‘Us’ vs ‘Them’ Email

[13:25 - 28:47] Email #3 - Why Now?

[19:13 - 21:54] Wrapping Up!

Key Quotes

“The point of these emails is not for them to realize the need to work with someone of your profession. The point is for them to realize they need to work with you, specifically. This is your chance to show how you can change their life like no one else can” - Liz Boer

“To get your email subscribers over the line and actually buying your program, you need to show them how you can make them feel something positive or how you can alleviate negative feelings.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.