Marketing To Millions

“The power is that when you have a commitment and passion around something, other people do too, even if they don't know much about it... Research shows, people are wanting to spend their money where they know their pound or dollar actually makes a bit more of a difference.” - Kat Luckock

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Kat Luckock to talk about how organizations can be structured both for profit and for social impact. She shares how significant it is to stick to showing intentionally with our causes while establishing a sustainable business model.

Kat is anything but conventional. She first studied Peace Studies before moving into Equality & Human Rights work in local government and ran her first non-profit at age 23. She is fascinated by the power of conversation to transform (and at its worst destroy) society. She set up her first social enterprise at age 28, which now works with 4000+ teenagers a year across the UK. She is an expert in increasing trading income for organizations and now teaches other social entrepreneurs how to do the same. Since being a mum Kat has decreased her working hours to 3 days a week and is more productive and successful now than she ever was working 5 days per week. She is the founder-director of 3 social enterprises and the perfect example of how trusting your gut and following your heart will lead to the best life possible.

[00:01 - 09:44] Let’s Get to Know Kat

[09:45 - 17:45] Embedding the Social Impact Rationale into the Business

[17:46 - 24:27] Ensuring the Impact of Supporting the Cause

[24:28 - 33:39] Wrapping Up!

Key Quotes

“You can also have and embed a very clear mission and purpose within your organization that helps redefine the clients and customers so you can actually have the impact you want to have through the customers you're working with.” - Kat Luckock

“They [millennials] want to know that they're contributing to a business and a business success, not just for a handful of shareholders, but to actually make a positive change in the world.” - Kat Luckock

Connect with Kat

Website: https://shareimpact.org/

Facebook: https://www.facebook.com/TheSocialEntrepreneurCoach

Instagram: https://www.instagram.com/katluckockcoaching/

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

"Create your own projects, be your own client and just let yourself take your craft to the extreme." - Lucy Bedewi

Are you struggling with putting your passion for your brand into your writing? In this episode, Lucy Bedewei talks about how she realized that her success and impact as an entrepreneur didn't have to be tied to the amount of time she is at her desk. She shares how she overcame this through her hustle and determination, and how giving her business space to breathe helped her to be more productive and efficient. Lucy stresses the importance of finding something that you love to do and then dedicating yourself to it as this will lead to achieving success. Listen and enjoy!

Lucy is a personality-driven copywriter who specializes in crafting copy for businesses that want to stand out and scale. She has worked with a variety of companies, ranging from growing solopreneurs to multi-million dollar brands. Some of her favorite clients to work with are coaches, service providers, fashion brands, e-commerce shops, and women-centric companies. Her past clients include Rosalind Miller Cakes, Women in the Boardroom, and Midori Bikinis.

Key Highlights:

[00:01 - 07:48] Having a Mindset of Success that Doesn't Hinge on Hours Worked

[07:49 - 15:21] How to Write Copy That Gets Clients

[15:22 - 23:19] Focus On One Thing and Be Really Good At It

[23:20 - 30:31] How to Be a Successful Unicorn in Your Own Business

[30:32 - 32:37] Wrapping Up!

Connect with Lucy:

Website: www.mywritehandwoman.com

Instagram: @mywritehandwoman

Links & Resources:

Full Show Notes

Key Quotes:

"The impact that my business is able to have does not have to be tied to the amount of hours that I'm at my desk." - Lucy Bedewi

"When I give my business space to breathe, I show up with better energy for my clients. And I'm able to show up with energy that helps me grow it faster." - Lucy Bedewi

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

I am chatting with Pinterest Master and Coach, Precious “Presh” Rogers about all things Pinterest and creative ways to use Pinterest to drive more traffic to help them skyrocket their visibility and ultimately their business. She walks you through what she does with her Pinterest Clients and ideas on how to use Pinterest, outside of written blogs! She even says that you should only need about 4-6 hours per month for Pinterest!

Even if you are not into Pinterest, at 19:30, we go over keyword tools that could help you efficiently name your lead magnets, courses etc. to help with your SEO!

Presh Rodgers is a Pinterest Marketing Expert (or Pinterest Badass for short) and she helps established and badass online coaches, service providers, content creators, & podcasters jumpstart or enhance their Pinterest strategies to get more eyes on their content, grow their email list with action takers, and overall skyrocket their visibility with & without ads through ‘VIB’ experiences. When she's not giving out high energy, good laughs or sunshine vibes, you can find her sipping her favorite drink of the day, dancing around for fun or watching her latest Netflix binge.

In this episode, we are covering:

• The main difference between Instagram and Pinterest and when to use each
• The power of a Lead Magnet in your success with Pinterest for business
• Metrics to watch to measure success
• Why you don’t need a written blog to use Pinterest for business
• Step-by-Step of how to get started
• Why keywords are important and the best keyword tools to use to find popular keywords in your industry and maximize your search results
• Top mistakes to avoid when starting your Pinterest for business strategy

Links and Resources Mentioned in this Episode:

• Contact Precious: instagram.com/preshrodgers
• Get a guidebook from Precious on how to get started on Pinterest using preshrodgers.com/liz
• Keyword Chrome Plug-In: Keywords Everywhere.
  • The plugin is free (there's also a paid version!) is I've found to be great for using to see related keywords when searching on Google: https://keywordseverywhere.com/ ;
• Other keyword resources
  • https://keywordtool.io/
  • https://answerthepublic.com/
• Episode 3: Ways to Optimize Opt in Page

Want to Learn More?

• Grab your FREE Launch Day Checklist
• Marketing to Millions Facebook Group
• Liz Boer’s Instagram
• Liz Boer’s Website

“I just really started everything I could to try and figure out how do I get to a place where I can actually work less and have more time available to spend with my family and just feel balanced.” - Ilonka Eas

Would you like to discover how to master your time, work less, and live fulfilled? In today’s episode, Ilonka Eas shares how she overcame a personal entrepreneurial glass ceiling by shifting her mindset and creating boundaries for her business. She highlights some lessons she's learned along the way that have helped her manage time as well as stay productive and encourages you to focus on your goals, enjoy your life outside of work, and not put too much pressure on yourself. Pay close attention to Ilonka’s meaningful and relevant tips you should start incorporating to work less per week while achieving more!

Ilonka is the creator of the Mom-Aligned Method and is helping mom entrepreneurs master their time so they can live fulfilled in all areas of their life.

Key Highlights:

[00:01 - 08:36] Breaking Your Glass Ceiling as an Entrepreneur

[08:37 - 16:56] The Importance of Keeping Things Simple When Launching a New Business

[16:57 - 25:00] How to Sell When You're Confident and Ready to Help

[25:01 - 33:01] How to Work Less and Achieve Everything You Want

[33:02 - 39:27] Wrapping Up!

Connect with Ilonka:

Website: ilonkarascoaching.com

Instagram: @ilonkarascoaching

Links & Resources:

Full Show Notes

Key Quotes:

“It's about creating a space where you can do the things that you wanna do in your business, but also enjoy the things that you wanna enjoy in your life.” - Ilonka Eas

“If we don't have the belief systems if we don't have an intention behind why we actually want to work less. We're just going to full that time that we free up with other things.” - Ilonka Eas

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

“I always explain branding as the personality of your business.” - Dawn Foster

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Dawn Foster to teach us how to set our brands up for success as Solopreneurs. We get practical and precise with metrics and tools.

Dawn Foster is a marketing strategist and brand guru who sees shapes and colors before words. She's led small and large marketing teams for over a decade and now works with solopreneurs and small business owners to take their marketing to the next level. Dawn is an analytical person who specializes in not only creating a branding foundation but in using numbers and data to amplify marketing strategies. She's worked with Golfsmith (now Dick's Sporting Goods), Renewal by Anderson, QuantumDigital, and more and shares what she's learned along the way with her clients.

[00:01 - 08:28] Getting to Know Dawn

[08:27 - 18:27] The First Steps of Online Marketing

[18:28 - 28:47] What Happens After the Foundation is Set?

[28:48 - 39:30] What Metrics Should Solopreneurs Focus on?

[39:31 - 47:11] Favorite Branding, Media, and Metric Tools

[47:12 - 49:54] Wrapping Up!

Key Quotes

“Branding now is more important than ever. People really want to connect with the business that they are deciding to put their resources into and invest in.” - Dawn Foster

“Branding is something that does not stop, just because you're starting a business and working on branding. You'll continue to work on that same branding, and it will continue to evolve as long as your business is in existence.” - Dawn Foster

“A little spend consistently has a bigger impact than a larger spend here or there.” - Dawn Foster

Resources Mentioned:

• HotJar
• Google Analytics
• Hootsuite
• Bluehost
• WordPress
• Mailchimp

Connect with Dawn

Website: www.dfostermarketing.com

LinkedIn: www.linkedin.com/in/dawnpfoster

Instagram: www.instagram.com/dfostermarketing

Facebook: www.facebook.com/dfostermarketing

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.