6 Growth Hacks To Increase Your Online Sales

08/24/21 • 20 min

“While each of these six growth strategies will take some time to set up initially, give yourself some grace, but know that once they are set up, you'll continue to benefit once your hacks are in place. Each will bring a sustainable and lasting boost to your revenue generation and online sales.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Are you feeling stuck? Or have your sales goals hit a plateau? I’ve created 6 sales hacks that can help you hit your goals and increase your business’ growth. I’ve created nearly 200 sales funnels using some of the same growth hacks I am about to share with you in this episode. Stay tuned!

[00:01 - 06:16] Gather Your Benchmarks

[06:17 - 08:07] Offer Content Upgrades Immediately in Your Funnel to Those Ready for More

[08:08 - 10:48] Streamline Your Checkout Process

[10:49 - 13:24] Price Your Products Right

[13:25 - 15:35] Find Your Influencers, Referral Partners, and Social Proof

[15:36 - 17:44] Develop Smart Retargeting Strategies to Win Back Your Customers

[17:45 - 20:04] Closing Segment

Key Quotes

“Some people pay attention to vanity metrics; Metrics that honestly don't really matter in the grand scheme of things. Vanity metrics include likes, comments, engagements, shares, and saves. To increase your sales, we will pay much closer attention to things like clicks to your landing pages, the number of weekly website visits, and how often a social click leads to a purchase or booked call.” - Liz Boer

“Give your prospect an opportunity to choose but guide them towards the price you ideally want to sell your offer at through tiered pricing.” - Liz Boer

“Finding the right partners to recommend my product, activating referral programs, and showing social proof has been the three-tier approach I have taken to increase my sales with minimal effort on my part.” - Liz Boer

Resources Mentioned

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

[00:01 - 06:16] Gather Your Benchmarks

[06:17 - 08:07] Offer Content Upgrades Immediately in Your Funnel to Those Ready for More

[08:08 - 10:48] Streamline Your Checkout Process

[10:49 - 13:24] Price Your Products Right

[13:25 - 15:35] Find Your Influencers, Referral Partners, and Social Proof

[15:36 - 17:44] Develop Smart Retargeting Strategies to Win Back Your Customers

[17:45 - 20:04] Closing Segment

Key Quotes

“Give your prospect an opportunity to choose but guide them towards the price you ideally want to sell your offer at through tiered pricing.” - Liz Boer

Resources Mentioned

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Previous Episode

How to Turn Podcast Listeners into Paying Students with Melissa Guller

“At the end of the day, I really believe people buy from people and they buy from people they like. That's one of many reasons why podcasting is so powerful for business owners.” - Melissa Guller

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I welcome Melissa Guller, the CEO of Wit and Wire, to talk all about how coaches and online educators can turn podcast listeners into paying students in their courses and programs.

Melissa Guller is a course creator, podcast producer, and CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting.

She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.
Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped thousands of podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love.

[00:01 - 02:39] Getting to Know Melissa

[02:40 - 10:00] Podcasting Can Be Hard, But Here’s Why You Should Start One Anyway

[10:01 - 13:39] Strategies to Warm up an Audience When Preparing for a Launch

[13:40 - 26:29] Tips on How to Beat Podcaster’s Block

[26:30 - 40:41] Maximizing Ad Spots, Call to Actions, and Opt-Ins

[40:42 - 46:23] Closing Segment

Key Quotes

“It's not the topic that's going to set you apart. The thing that's really gonna set you apart is your personality, your experience, and the way that you came into knowing about your topic.” - Melissa Guller

“I can offer three different approaches [for generating podcast topics] that I usually recommend. The first is to think like a listener. The second is to think like a marketer. And the third is to think like a reporter.” - Melissa Guller

Resources Mentioned

Connect with Melissa

Website: https://witandwire.com

Instagram: https://instagram.com/witandwire

Pinterest: https://pinterest.com/witandwire

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Next Episode

How To Use Video Content To Make More Sales

“Video content across the board is the trend to get on if you haven't already because what we're seeing is that if an account is not doing any video the reach that you have in your organic content is very low. And even just posting one reel per week, or getting on stories twice in seven days, will boost your account.” - Emma Tessler

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Emma Tessler joins me to give her advice and expertise on how we can optimize social media to get clients, grow our business, and sell out our offers.

Emma Tessler is the founder and CEO of Ninety Five Media, a new-age digital marketing agency. Their mission is to help female founders make more impact & income through Social Media Marketing. Ninety Five Media helps their clients connect with ideal clients, build community, and convert audience members into paying clients.

[00:01 - 03:55] Getting to Know Emma

[03:56 - 06:51] Organic and Paid Media

[06:52 - 14:05] Making Your Audience Love Your Content

[14:06 - 21:44] Why You Should Be Paying Attention to Video

[21:45 - 30:10] Tried and True Strategies That Will Never Go Out of Style

[30:11 - 36:55] Closing Segment and Some Last Hot Tips

Key Quotes

“I think that your organic marketing is your baseline, it has to be the standard that you always come back to. If you're driving all this traffic back to a platform that isn't built up, and that really doesn't have content that is connecting with the people who are finding it, then it's all going to be for waste. It won't actually convert anything for you.” - Emma Tessler

“Oftentimes, the vast majority of us are looking at our vanity metrics... And at the end of the day, they really don't mean anything. What we do is we solely look at your conversion metrics.” - Emma Tessler

Resources Mentioned

Connect with Emma

Website: https://ninetyfivemedia.co

Instagram: https://www.instagram.com/ninety.five.media

Facebook: https://www.facebook.com/NinetyFiveMediaCo

Get Emma’s FREE guide, 6 Authority Building posts to begin converting your audience to paying clients: https://ninety-five-media.mykajabi.com/6-Authority-Building-Posts

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.