#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)
11/01/23 • 36 min
1 Listener
AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious?
Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel discussion. In this episode, you’ll learn what’s working today with AI and where we’re likely going. J.J. shares real-world insights, cautioning against AI over-dependence while championing the power of human connection and clear messaging. Listen in and get the inside scoop on the future of marketing!
--
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious?
Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel discussion. In this episode, you’ll learn what’s working today with AI and where we’re likely going. J.J. shares real-world insights, cautioning against AI over-dependence while championing the power of human connection and clear messaging. Listen in and get the inside scoop on the future of marketing!
--
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Previous Episode
#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here’s How!
Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating powerhouse?
In today’s episode, hosts J.J. and April are joined by Donald Miller, CEO of StoryBrand and Business Made Simple, to discuss a simple formula for building a website that will generate leads and drive sales. You’ll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Listen in and learn how to turn your website into a lean, mean sales machine!
Get free access to The Ultimate Website Template at BusinessMadeSimple.com/Website.
--
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Next Episode
#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush
1 RecommendationsSTART 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE
--
Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time. So what’s the secret to keeping the marketing ball rolling so you can end the year strong without burning yourself out?
Today, hosts J.J. and April welcome Macy Robison back to the podcast for another special episode of Hot Goss! Macy spearheads the StoryBrand Certified Guide program, and she’s here to dish about the power of consistency in marketing. Drawing inspiration from the concept of compounding interest, Macy discusses how small, daily actions in your marketing can lead to monumental long-term success. Listen in to learn the simple, actionable steps you can take to navigate the end-of-year marketing challenges!
--
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/marketing-made-simple-177733/124-how-to-stay-genuine-in-the-age-of-ai-insights-from-inbound-2023-35869072"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to #124: how to stay genuine in the age of ai (insights from inbound 2023) on goodpods" style="width: 225px" /> </a>
Copy