Marketing Made Simple

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Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

#64 in the Top 100 marketing All time chart

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Top 10 Marketing Made Simple Episodes

Goodpods has curated a list of the 10 best Marketing Made Simple episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Made Simple for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Made Simple episode by adding your comments to the episode page.

#110: How to Create a “Homey” Homepage That Also Drives Conversions

Marketing Made Simple

07/26/23 • 33 min

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.

Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’re thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales!

In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You’ll learn key aspects to creating a homepage that makes people feel good about being there – but also takes them on a journey to purchase from you. Tune in now to apply these tips to your homepage so you can drive more sales and serve more customers!

Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

2 Listeners

#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need

Marketing Made Simple

11/29/23 • 19 min

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE

If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do you make the transition in your marketing from being your brand’s hero to becoming your customer’s guide? It means learning to connect with your customers' needs while showing that you're an expert who can help. The key is to make your marketing feel genuine and supportive, not like you're just trying to sell something.

In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement in under 5 minutes. In this series, you’ll streamline your marketing and bring back clarity using the StoryBrand framework. Today, hosts J.J. and April show you how to be a great guide for your customers. You'll get practical tips and real examples to help you craft messages that speak to your customers. Tune in and learn how to create language that positions you as the guide in your customer's journey!

CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

1 Listener

#24: Will StoryBrand Work if You're an Artist?

Marketing Made Simple

12/01/21 • 29 min

"I know the StoryBrand framework is great, but will it work if I’m an artist?”

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!

We often hear from artists and businesses who sell art feeling confused how to implement the StoryBrand framework. Well artists, we have some great news for you: StoryBrand WILL work for you! In this episode, J.J. and April walk you through exactly how to shape your marketing so you reach the right people and sell more.

You’ll also hear from StoryBrand Certified Guide Lynn Tickner of Ink and Key. Lynn shares how she worked with two different artists to clarify their messaging then guides you through what you’ll need to replicate their success. You can contact StoryBrand Certified Guide Lynn Tickner directly at ClarifyYourMessage.com/LynnTickner.

Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on December 6th and 7th, 2021. Register now at StoryBrand.com.

At this two-day virtual event you will clarify your message, create a marketing plan that works, and get virtual coaching from our StoryBrand experts to make sure you’ve got it right. Now is the perfect time to clarify your message and create a marketing plan that works! Don't miss out and register for the StoryBrand Marketing Livestream on December 6th and 7th, 2021 at StoryBrand.com.

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

1 Listener

#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here’s How!

Marketing Made Simple

10/25/23 • 37 min

Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating powerhouse?

In today’s episode, hosts J.J. and April are joined by Donald Miller, CEO of StoryBrand and Business Made Simple, to discuss a simple formula for building a website that will generate leads and drive sales. You’ll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Listen in and learn how to turn your website into a lean, mean sales machine!

Get free access to The Ultimate Website Template at BusinessMadeSimple.com/Website.

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

1 Listener

#126: 5 Minute Marketing Challenge—What Do My Customers Want?

Marketing Made Simple

11/15/23 • 20 min

As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recognize the struggle many face during this busy time: the risk of marketing messages getting lost in the noise, leading to stress and lack of business growth. So how do you juggle the demands of a bustling season for both business and family while keeping your marketing on point?

Welcome to the 5 Minute Marketing Challenge series! Each week through the end of the year, you’ll learn one simple marketing effort you can do in under 5 minutes. In this series, we’ll streamline your marketing and bring back clarity using the StoryBrand framework. Today, join Dr. J.J. Peterson and co-host April Sunshine Hawkins as they guide you through the process of crafting a clear message that connects with your customers and positions you as a trusted guide. Listen in and learn how you can create easy, effective marketing even during the busiest times!

CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

1 Listener

#1: Donald Miller—The Framework That Makes Marketing Easy

Marketing Made Simple

06/23/21 • 23 min

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.

Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.

Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

1 Listener

#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush

Marketing Made Simple

11/08/23 • 20 min

START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE

Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time. So what’s the secret to keeping the marketing ball rolling so you can end the year strong without burning yourself out?

Today, hosts J.J. and April welcome Macy Robison back to the podcast for another special episode of Hot Goss! Macy spearheads the StoryBrand Certified Guide program, and she’s here to dish about the power of consistency in marketing. Drawing inspiration from the concept of compounding interest, Macy discusses how small, daily actions in your marketing can lead to monumental long-term success. Listen in to learn the simple, actionable steps you can take to navigate the end-of-year marketing challenges!

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

1 Listener

#16: Close the Deal with a Great Sales Email Campaign

Marketing Made Simple

10/06/21 • 37 min

While your nurture email campaign adds value and builds trust with potential customers, it's your sales email campaign that will close the deal! Creating a sales email campaign provides the perfect opportunity for you to share the full story of how your product is going to help solve your customers' problems setting you up to ask them to buy it.

Welcome to Part Five in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how craft your sales email campaign. In this episode you'll learn:

-Six types of sales emails you can use

-How to ask for a commitment without being manipulative

-What every effective sales email needs to include

J.J. also talks with Kelley Hartnett, one of our amazing StoryBrand Certified Marketing Guides, who walks you step-by-step through an amazing sales email she wrote for her client. Get access to Kelley's sales email sample so you can follow along at Storybrand.com/SalesEmail.

1 Listener

#127: 5 Minute Marketing Challenge—Solve Your Customer’s Problems

Marketing Made Simple

11/22/23 • 16 min

‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish the year strong and hit our goals. So how can you keep your business moving forward even in the midst of this crazy season?

In our 5 Minute Marketing Challenge series, you’ll learn one simple marketing effort you can do in under 5 minutes. Today, join Dr. J.J. Peterson and co-host April Sunshine Hawkins as they help you identify the external, internal, and philosophical problems your customers face. Listen in and learn how to make marketing content that shows your product or services as the solution to your customer’s needs!

CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

1 Listener

#130: 5 Minute Marketing Challenge—Crafting Clear and Convincing Calls-to-Action

Marketing Made Simple

12/13/23 • 16 min

Businesses often find it hard to make calls-to-action that really work in their marketing. This is a big issue because if your call-to-action isn't good, your marketing won't get the results you want. Customers will go where you tell them to, not where you hint or beg them to go. So how do you make sure your message is clear and gets your customers to act?

In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement in under 5 minutes. In this series, you’ll streamline your marketing and bring back clarity using the StoryBrand framework. Join hosts Dr. J.J. Peterson and April Sunshine Hawkins as they show you how to create effective calls-to-action. Listen in for easy-to-follow advice on how to make your marketing messages clear and convincing so prospective customers know exactly how to buy from you!

CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

1 Listener

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FAQ

How many episodes does Marketing Made Simple have?

Marketing Made Simple currently has 194 episodes available.

What topics does Marketing Made Simple cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Marketing Made Simple?

The episode title '#110: How to Create a “Homey” Homepage That Also Drives Conversions' is the most popular.

What is the average episode length on Marketing Made Simple?

The average episode length on Marketing Made Simple is 28 minutes.

How often are episodes of Marketing Made Simple released?

Episodes of Marketing Made Simple are typically released every 7 days.

When was the first episode of Marketing Made Simple?

The first episode of Marketing Made Simple was released on May 29, 2021.

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Marketing Made Simple

Powered by StoryBrand

Top 10 Marketing Made Simple Episodes

FAQ

How many episodes does Marketing Made Simple have?

What topics does Marketing Made Simple cover?

What is the most popular episode on Marketing Made Simple?

What is the average episode length on Marketing Made Simple?

How often are episodes of Marketing Made Simple released?

When was the first episode of Marketing Made Simple?

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