Marketing Made Simple

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.

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Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’re thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales!

In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You’ll learn key aspects to creating a homepage that makes people feel good about being there – but also takes them on a journey to purchase from you. Tune in now to apply these tips to your homepage so you can drive more sales and serve more customers!

Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.

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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!

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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.

Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.

Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

For many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what’s the best way to hit your Q4 goals without adding more work to your plate?

Today, join J.J. and April as they chat with Matt Banker, an experienced StoryBrand Certified Guide. Matt reveals the hidden opportunities within your existing customer base and provides a clear plan to use them to your advantage. You’ll also discover the key question that can open up paths to major business growth. Listen in and learn how to turn your current clients into your biggest asset for Q4 so you can end the year with a bang!

Contact StoryBrand Certified Guide Matt Banker directly at MarketingMadeSimple.com/MattBanker.

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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.

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Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in exchange for a lead’s email address. The result? Your business remains stuck with no way to capture leads and build an email list.

In today’s episode, you get an inside look at the nitty gritty process of creating a lead generator for a company that didn’t feel like they had anything to offer. You’ll get to hear StoryBrand Certified Guide, David Lillard, coach Gabe Morrison through creating a lead generator for his business. Gabe owns Vise and Virtue Woodworking (ViseVirtue.com) and is at a loss for what type of lead generator to offer his audience. Tune in now to hear how J.J. and David help Gabe create a lead generator that’s not only valuable to his audience – but helps takes his business where he wants it to go!

Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.

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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

"I know the StoryBrand framework is great, but will it work if I’m an artist?”

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!

We often hear from artists and businesses who sell art feeling confused how to implement the StoryBrand framework. Well artists, we have some great news for you: StoryBrand WILL work for you! In this episode, J.J. and April walk you through exactly how to shape your marketing so you reach the right people and sell more.

You’ll also hear from StoryBrand Certified Guide Lynn Tickner of Ink and Key. Lynn shares how she worked with two different artists to clarify their messaging then guides you through what you’ll need to replicate their success. You can contact StoryBrand Certified Guide Lynn Tickner directly at ClarifyYourMessage.com/LynnTickner.

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Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on December 6th and 7th, 2021. Register now at StoryBrand.com.

At this two-day virtual event you will clarify your message, create a marketing plan that works, and get virtual coaching from our StoryBrand experts to make sure you’ve got it right. Now is the perfect time to clarify your message and create a marketing plan that works! Don't miss out and register for the StoryBrand Marketing Livestream on December 6th and 7th, 2021 at StoryBrand.com.

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.