#16: Close the Deal with a Great Sales Email Campaign

10/06/21 • 37 min

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While your nurture email campaign adds value and builds trust with potential customers, it's your sales email campaign that will close the deal! Creating a sales email campaign provides the perfect opportunity for you to share the full story of how your product is going to help solve your customers' problems setting you up to ask them to buy it.

Welcome to Part Five in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how craft your sales email campaign. In this episode you'll learn:

-Six types of sales emails you can use

-How to ask for a commitment without being manipulative

-What every effective sales email needs to include

J.J. also talks with Kelley Hartnett, one of our amazing StoryBrand Certified Marketing Guides, who walks you step-by-step through an amazing sales email she wrote for her client. Get access to Kelley's sales email sample so you can follow along at Storybrand.com/SalesEmail.

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Welcome to Part Five in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how craft your sales email campaign. In this episode you'll learn:

-Six types of sales emails you can use

-How to ask for a commitment without being manipulative

-What every effective sales email needs to include

Previous Episode

#15: Building Your Nurture Email Sequence

You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate value, which you can demonstrate through nurture emails!

Welcome to Part Four in our How To Create Your Marketing Made Simple Sales Funnel series, where J.J. and April break down exactly how to craft your nurture email sequence. In this episode you'll learn:

-Two key ways nurture emails lead to a sale

-Three methods of offering value through nurture emails

-Examples of what you should include in your nurture emails

April also talks with Brandon Sok, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped his client develop a nurture email sequence that ultimately turned their six month sales cycle into two months! Contact StoryBrand Certified Guide Brandon Sok directly at ClarifyYourMessage.com/Brandon-Sok.

Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Next Episode

#17: How to Put Your Sales Funnel Into Action

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode!

With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voicemail telling us about your small victory or huge win after using the StoryBrand Framework or building your sales funnel and you could be featured in an upcoming episode!

Call us at 615-649-0705 before Friday, October 22 and share your story of success today. We can't wait to hear from you!

You’ve done it, Hero Makers! You’ve reached the final episode in our How To Create Your Marketing Made Simple Sales Funnel series. Over the last six episodes you downloaded and completed your Marketing Made Simple Sales Funnel Plan at MarketingMadeSimple.com. Now it's time for you to put it into action! We also know jumping in head first can feel overwhelming which is why on this episode J.J. and April give you a plan to begin implementing your sales funnel to grow your business in the form of six meetings you need to schedule with your team to jumpstart your progress!

You'll also hear from StoryBrand certified guides, Julie Biddle and Horacio Gutierrez, who invited their clients to share how applying the sales funnel to their marketing lead to huge wins for their businesses. You can contact StoryBrand Certified Guide Julie Biddle directly at ClarifyYourMessage.com/FitSimply and Horacio Gutierrez at ClarifyYourMessage.com/CapitalTec.