#110: How to Create a “Homey” Homepage That Also Drives Conversions

07/26/23 • 33 min

2 Listeners

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.

Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’re thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales!

In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You’ll learn key aspects to creating a homepage that makes people feel good about being there – but also takes them on a journey to purchase from you. Tune in now to apply these tips to your homepage so you can drive more sales and serve more customers!

Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Previous Episode

#109: Eavesdrop on a Marketing Consultation from a StoryBrand Guide

One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides.

In today’s episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that hosts events and creates specialty pies for corporate gifting. Kia wants to clarify her message to reach a wider audience – and you’ll get to hear a play-by-play conversation of Kris and J.J. helping her do just that. Tune in now to experience the magic of a StoryBrand Guide’s approach to creating messaging so you can use it in your own business!

Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes...

Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison
Collaboration and networking with Guides from across the country
Hands-on training using StoryBrand’s messaging and business growth frameworks

Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Next Episode

#111: Behind the Scenes: How to Transform a Website Using StoryBrand

One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides.

In today’s episode, you get a behind-the-scenes look at a website transformation with StoryBrand Certified Guide, Amy Schutte, and business owner, Christie Wild. Christie is the founder and owner of WritersWhoRun.com, a small business helping people combine their love for running and writing. Christie needs help using the StoryBrand framework to transform her website, and you’ll get to hear how Amy and J.J. help her do that. Tune in now to get insider tips for your own website!

Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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