#113: A Nitty Gritty Look at Creating Lead Magnets

08/16/23 • 36 min

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Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.

Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in exchange for a lead’s email address. The result? Your business remains stuck with no way to capture leads and build an email list.

In today’s episode, you get an inside look at the nitty gritty process of creating a lead generator for a company that didn’t feel like they had anything to offer. You’ll get to hear StoryBrand Certified Guide, David Lillard, coach Gabe Morrison through creating a lead generator for his business. Gabe owns Vise and Virtue Woodworking (ViseVirtue.com) and is at a loss for what type of lead generator to offer his audience. Tune in now to hear how J.J. and David help Gabe create a lead generator that’s not only valuable to his audience – but helps takes his business where he wants it to go!

Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Previous Episode

#112: Do You Really Have a Solid Marketing Strategy?

Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “marketing” is more like a gamble than a sure-fire investment generating a return for the business.

In today’s episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they’ve ever worked with have had a solid lead generator in place and how they helped them fix that. Tune in now to get practical tips and ideas for a lead magnet you can use in your own business so you can stop gambling away your marketing dollars – and start using them where it counts.

Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Next Episode

#114: How to Write Nurture Emails (The Right Way)

Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don’t truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But when you know how to send nurture emails that are truly customer-focused, you can build relationships with customers and in turn, grow your business.

In today’s episode, J.J. and April talk with Storybrand Certified Guide, Brad Alexander, about how he helped a client develop a nurture email campaign. Brad’s client was skeptical about sending nurture emails and was at a loss of what kind of content to include – but after Brad went to work, their entire perspective changed. Tune in to learn how Brad’s approach to writing nurture emails ended up getting his client the most responses from customers they’ve ever had – and steal the idea for your own business!

Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander.

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand