{LIMITED TIME BONUS} 7 Creative Ways to Welcome a New Marketer

11/09/21 • 11 min

You never get a second chance to make a first impression. This is especially true when you are welcoming a new team member. It’s hard enough these days to convince the firm leaders you need extra help. Then once you get the approval to hire another marketer, to find that perfect person, and convince them to join your firm.

So, by the time you get to send that offer letter, you want to make sure that person is excited and feels welcome by you and your firm. And, in this episode, I am going to share some creative and fun ways to welcome your new team members.

This is a special bonus episode of the Marketers Take Flight Podcast. And all of these bonus episodes will only be available until November 30, 2021. And it’s just a sample of the type of bonus content you can get by becoming a Marketers Take Flight Community Member.

If you’re looking for a mentor. Someone to go alongside you AND who gets what it’s like to be an AEC marketing, push you to that next career level while giving you actionable advice, like this very episode, then join the Marketers Take Flight membership community.

For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

Previous Episode

043: Recruiting, Managing, and Growing a Remote Marketing Team

In this episode, we are talking about how to recruit, grow and manage your remote team. I'm talking with Kari Nemiro, who manages a 20-person team with members across the US. She has cultivated a remote marketing team that supports a larger organization.

Even if you have a one- or two-person remote team, managing a team on its own is difficult but then managing a team that isn’t in the same office as you have its own unique challenges. Kari’s approach believes in a solid foundation of trust, honest communication, and respect. She’s got some great tips to keep you and your team on track.

Here are a few highlights:

What are the qualities to look for when recruiting for a remote team? 7:31
What other industries do you recruit from that may have similar skillsets? 11:50
How do you collaborate when your team is spread out? 14:00
How do you hold your team accountable? 19:30

Links Mentioned in this Episode:

Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional? For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Next Episode

044: Get Found Online: Website and SEO Best Practices

Can A/E/C firms really expect to get leads based on their website?
In today’s episode, I’m talking to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have.
Did you know that 84% of A/E/C buyers visit a firm's website during the buying process? And that getting online leads is cheaper and less time-consuming than other methods. Bryon even has a story for us on one client who received a lead via their website and then booked it – no proposal process needed!

This interview was so informational, we have split it in two. In this one, we talk about four key best practices for every website, the three critical questions people want to know when they visit your website, and why you should have different paths for different types of visitors on your website.

Here are a few highlights:

After evaluating 550 websites, what are the key takeaways? 8:53
What is Archi Babble? 16:28
Ideas to think about when creating your site: 18:48
3 critical questions people want to know when they come to your site: 20:49
Behind the scenes foundational SEO: 21:51
On-Page Content – What? Why? How? 26:26
Off-Page Content – What? Why? How? 27:52
Different Visitor Paths: 33:55
Attract your Ideal Client: 35:34

Visit the show notes webpage to learn more about Bryon and get the links to the resources mentioned in the show.
Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional? For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

Want more AEC marketing goodness?