Marketers Take Flight

We are back for the second episode with Bryon McCartney. If you remember from Episode 44, Bryon dove deep into your website SEO best practices. In this episode, we continue our conversation about websites and how to create content for them to make the biggest impact on your future clients.

While ‘news’ and updates are good for your website, Bryon talks about the importance of creating content that will draw your next client in. Think about your ideal client and write your content to them. Consistency is key and we discuss a few strategic ways even small firms can reach their audiences with high-quality content. Don’t forget to harvest that content and repurpose it. Today’s episode will explain all this and more.

Here are a few highlights:

• 3 key content categories that work: 5:58
• Postmortem meetings: 10:01
• Content ideas: 12:23
• Dedicated content creation: 13:35
• How small firms create consistently high-quality content: 16:14
• Systematic, measurable, and repeatable content creation: 19:01
• How to measure the success of this effort: 22:27
• What are you excited about? – Don’t miss this one: 32:07

Visit the show notes webpage to learn more about Bryon and get the links to the resources mentioned in the show.
Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional? For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

I’m continuing our conversation about automating CRM information management using workflows. In the last limited-time bonus episode I explained what workflows are, the benefits of building workflows, and how to identify when you can use a workflow. 

In this episode, I walk you through the planning and exact script I use to build workflows with my clients. I also share examples of the most popular CRM workflows I see and tell you how to get my workflow builder worksheet to help you build your own workflows – no matter what CRM system you have. 

This is a special bonus episode of the Marketers Take Flight Podcast that will only be available until November 30, 2021. And it’s just a sample of the type of bonus content you can get by becoming a Marketers Take Flight Community Member. 

If you’re looking for a mentor. Someone to go alongside you AND who gets what it’s like to be an AEC marketing, push you to that next career level while giving you actionable advice, like this very episode, then join the Marketers Take Flight membership community. 

For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

We all know that we should preposition our firm for the project before the RFP is advertised. We know we should be doing our capture planning including gathering intel about the project and stakeholders, meeting with the client, introducing our team to the client, etc. BEFORE the RFP is advertised. 

So, why don’t more of us do it? Well, one reason I hear often is that we don’t know the RFP is coming. That we just don’t know how to find about the potential project before it hits the street, and everyone knows. Often times by the time it’s advertised another competitor already knew about it and did their prepositioning and there’s a cone of silence once it's advertised, so you can’t even talk to the client. 

In this bonus episode, I am sharing three ways I’ve found RFPs before they have been advertised. And, I include an Intelligence Gathering freebie to help get you started.

This is a special bonus episode of the Marketers Take Flight Podcast that will only be available until November 30, 2021. And it’s just a sample of the type of bonus content you can get by becoming a Marketers Take Flight Community Member. 

If you’re looking for a mentor. Someone to go alongside you AND who gets what it’s like to be an AEC marketing, push you to that next career level while giving you actionable advice, like this very episode, then join the Marketers Take Flight membership community. 

For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

 Get the Intelligence Gathering freebie: www.marketerstakeflight.com/intelligence 

Do you struggle to get information about your firm’s projects from your technical staff? And, don’t you usually need this information when you are under the pressure of a proposal deadline?

One of the most asked questions I get from proposal managers is how to get the information they need in a timely manner from technical professionals. It’s a challenge I am faced with time and time again. I don’t believe the challenge will ever be solved. However, there are ways to help improve this process, work around technical staff, and minimize the effects late content can have on your schedule. 

And in this special bonus episode, I am going to be sharing four strategies I’ve used in the past to help me get the information I need from my technical peers.

This is a special bonus episode of the Marketers Take Flight Podcast. And, it’s just a sample of the type of bonus content you can get by becoming a show supporter. For as little as $5/month you can get member-only podcast content, discounts on training, and more access to me. Plus, you’ll feel good knowing that you are supporting a show that brings you so much value, all for less than a cup of coffee. 

If you’re interested in becoming a supporter, head over to marketerstakeflight.com/support to learn more and sign up. 

Have you thought about creating your own personal brand? How about creating your own elevator pitch to help open the conversation? We have all been on those Zoom calls, waiting for the meeting to get started and making small talk. This is the perfect time to introduce yourself and make an impression. In today’s episode, I’m talking to Maisha Hagan who gives us a few pointers about turning that small talk into a little question with a big answer.

You may feel uncomfortable talking about yourself at meetings, conferences, or on Zoom calls but there is no better person to advocate for you and your skills. Maisha has some tips on how to achieve that self-advocacy whether you are an introvert or extrovert. You may want to listen in before you step on that plane for the next conference.

Here are some highlights:

• Maisha’s career path. 1:34
• Why are we so afraid to advocate and promote for ourselves? 3:44
• Advocating for ourselves as women. 6:31
• Create your personal elevator pitch. 8:07
• How can we use the leadership skills we developed at our firms, to help our own personal careers? 11:14
• What are some methods of self-promotion we can begin using today that help us reach our next career goal? 19:45
• #1 piece of advice for marketers new to the industry. 24:12

Links Mentioned in this Episode:

• Read more about Maisha on the show notes page - https://www.marketerstakeflight.com/53
• Purchase your Pocket Coach - https://www.bosslady.coach/store/p8/Pocket-coach-card-deck.html
• Connect on LinkedIn - https://www.linkedin.com/in/maishahagan/
• Schedule a Discovery Call - https://www.bosslady.coach/

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.