045: Get Found Online: Creating Content for Your Ideal Future Clients

12/01/21 • 40 min

We are back for the second episode with Bryon McCartney. If you remember from Episode 44, Bryon dove deep into your website SEO best practices. In this episode, we continue our conversation about websites and how to create content for them to make the biggest impact on your future clients.

While ‘news’ and updates are good for your website, Bryon talks about the importance of creating content that will draw your next client in. Think about your ideal client and write your content to them. Consistency is key and we discuss a few strategic ways even small firms can reach their audiences with high-quality content. Don’t forget to harvest that content and repurpose it. Today’s episode will explain all this and more.

Here are a few highlights:

3 key content categories that work: 5:58
Postmortem meetings: 10:01
Content ideas: 12:23
Dedicated content creation: 13:35
How small firms create consistently high-quality content: 16:14
Systematic, measurable, and repeatable content creation: 19:01
How to measure the success of this effort: 22:27
What are you excited about? – Don’t miss this one: 32:07

Visit the show notes webpage to learn more about Bryon and get the links to the resources mentioned in the show.
Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional? For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Here are a few highlights:

3 key content categories that work: 5:58
Postmortem meetings: 10:01
Content ideas: 12:23
Dedicated content creation: 13:35
How small firms create consistently high-quality content: 16:14
Systematic, measurable, and repeatable content creation: 19:01
How to measure the success of this effort: 22:27
What are you excited about? – Don’t miss this one: 32:07

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Previous Episode

{LIMITED TIME BONUS} The Hidden Power of Successful Proposal Managers

Do you often struggle when trying to manage proposals? Do you often feel like whatever you do, no one seems to respect you or worse, even listen to you? What if I told you weren’t alone? What if there were some ways to overcome this? And what if those ways didn’t even involve proposals or anyone else but you?

What? How is that possible? It’s a power you have already inside you. I had it inside me too and it took me years and hundreds of hours of reading and learning to uncover it. And, I want to share it with you so that you uncover and start using your power now.

Before I get to this power, I wanted to tell you that this is a special, limited-time bonus that will only be available publicly until November 30, 2021. That’s just in a few days!

This type of inspirational content is just a sample of the type of bonus content you can get by becoming a Marketers Take Flight Community Member.

If you’re looking for a mentor. Someone to go alongside you AND who gets what it’s like to be an AEC marketing, push you to that next career level while giving you actionable advice, as this very episode, then join the Marketers Take Flight membership community.

For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

Next Episode

046: How to Figure Out What You Want and Go For It

Are you feeling like you are ready for the next step in your marketing career? Or maybe you are ready to shift and take on a different role but you just aren’t sure how to do that. You see others have made these shifts and you want to work with them, figure out how they did it. Maybe it’s time you needed a champion on your side.

In this episode, I am interviewing Erika Booker who talks about how to identify what you want, find a champion and make the mentor/mentee relationship work for both of you. It’s not just about the next steps in your career but about the inner discovery of yourself. Taking care of yourself means you have the time and energy to put the best creativity into your work. There are lots of great tips here on how to achieve your next personal and professional goals.

Here are a few highlights:

How do you figure out what it is you want? 5:31
Gathering Your Discovery: 6:42
Eating the Frog: 11:40
Networking – Flex that muscle: 11:49
Keep your creativity level up: 14:09
How do you discover what is important to your firm and leadership:15:24
Your leaders aren’t all alike: 19:40
Make your own path: 21:25
Identify your firms’ champions: 24:30
- What’s a Mentor: 24:21
- What’s an advocate: 24:49
Is your champion at your firm? 28:18
How to find a mentor working at a small firm: 29:42
How do you make the “ask” (from a prospective mentor): 31:46
Set your expectations as a mentee: 35:19

Learn more about Erika and get all the links mentioned over on the show notes page.

Get Yourself a Mentor
Are you looking for a mentor? Someone to go alongside you AND who gets what it’s like to be an AEC marketing professional? For as little as $5/month you’ll get bonus podcast content, early and discounted access to training, and individualized support from me. Go to marketerstakeflight.com/mentor to learn more and join today.

Want more AEC marketing goodness?