
How to Answer Zinger Questions with Power
09/18/23 • 15 min
You are in a meeting with an important buyer group. The meeting has gone well up until now. Suddenly, from out of nowhere, one of the buyer's team asks you a very pointed and direct question. You don't know how to respond. You've never thought about that before. Yikes! I call these questions "Zingers". You can actually feel the energy leave the room as you meekly do your best to answer her question. Ah, "I've blown it" you say to yourself, but don't dare to verbalize the thought. ..
This episode is about how to answer Zingers. Not only will you learn how to answer them, you will earn how to respond with POWER! You will learn what tactics and tools to use to counter an attack question. Learning these important things can save the sale of your business. Tune in, buckle up, and hold on for this important episode.
Visit us at:
Bsalesgroup.com
DesignMySale.com
You are in a meeting with an important buyer group. The meeting has gone well up until now. Suddenly, from out of nowhere, one of the buyer's team asks you a very pointed and direct question. You don't know how to respond. You've never thought about that before. Yikes! I call these questions "Zingers". You can actually feel the energy leave the room as you meekly do your best to answer her question. Ah, "I've blown it" you say to yourself, but don't dare to verbalize the thought. ..
This episode is about how to answer Zingers. Not only will you learn how to answer them, you will earn how to respond with POWER! You will learn what tactics and tools to use to counter an attack question. Learning these important things can save the sale of your business. Tune in, buckle up, and hold on for this important episode.
Visit us at:
Bsalesgroup.com
DesignMySale.com
Previous Episode

Wow Your Buyers by Answering Questions Based on Personality Type
Welcome to a captivating journey through the world of selling your business. In this episode, we're diving deep into the vital knowledge you need to secure the successful sale of your business, while steering clear of common pitfalls that could put your sale at risk.
Today's discussion revolves around a fascinating revelation: the four distinct personas you're bound to cross paths with during the process of selling your business. Picture this: you're about to uncover the secrets behind these personalities and understand why this knowledge is a game-changer for your selling strategy.
Have you ever wondered why understanding these diverse personalities is essential? Why should you care about decoding the intricacies of different individuals when navigating the intricate process of selling a business? Brace yourself, because the answers lie in grasping what truly drives these unique characters, what ignites their passions, and how to expertly engage with their queries and curiosities.
Let's delve into these four captivating personas:
- The Ship Captain/Rhino (CEO) - The Visionary Trailblazer
- The Surfer (Sales) - Riding the Waves of Enthusiasm
- The Lifeguard (Any Position) - Guardian of Goodness and Impact
- The Lap Swimmer (Accountant, Engineer, Attorney) - Precision in Motion
But wait, there's more! Discover the secrets of identifying these personalities in your potential buyers. Uncover the art of tailoring your responses to capture their imagination and enthusiasm. Join us as we reveal how to resonate with each personality type, enticing them to envision a future with your business at the helm.
So, business owners, buckle up for an exhilarating expedition into the minds of these four intriguing personas. Master the art of interaction, influence, and igniting excitement as you venture forth in the quest to sell your business. Your journey starts now.
Visit us at:
Bsalesgroup.com
DesignMySale.com
Next Episode

Tax Saving Strategy Donor Advisor Funds with Micaela Weil
One little known, but powerful tool utilized to reduce taxes on the sale of a business is a Donor Advisor Fund (DAF). In the episode we interview expert Micaela Weil of the Community Foundation of Utah and learn when a DAF works well and how to use it for not only tax savings, but charitable purposes.
Visit us at:
Bsalesgroup.com
DesignMySale.com
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