
Stop wasting time and missing out on business with these 3 LinkedIn tips (LinkedIn Lesson 8)
02/15/22 • 6 min
LinkedIn Lesson 8 - time-poor business owners need to get smart around how they use LinkedIn. Otherwise, it can be a huge time suck and not deliver the anticipated results. In this episode, we share 3 tips on how you can stop wasting time and not miss out on business opportunities.
Tip 1 - Stop Wandering Around LinkedIn Aimlessly Tip 2 - Run as fast as you can from engagement pods and automation tools. Tip 3 - Focus on your business, potential clients and industry - not LinkedIn.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at [email protected] or www.goodtradingco.com.au
LinkedIn Lesson 8 - time-poor business owners need to get smart around how they use LinkedIn. Otherwise, it can be a huge time suck and not deliver the anticipated results. In this episode, we share 3 tips on how you can stop wasting time and not miss out on business opportunities.
Tip 1 - Stop Wandering Around LinkedIn Aimlessly Tip 2 - Run as fast as you can from engagement pods and automation tools. Tip 3 - Focus on your business, potential clients and industry - not LinkedIn.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at [email protected] or www.goodtradingco.com.au
Previous Episode

Tips to Avoid LinkedIn Burnout (LinkedIn Lesson 7)
LinkedIn Lesson 7 - Are you busy being busy on LinkedIn or doing the work that matters? The work that will move your business forward and achieve your business goals. Make 2022 the year that you worked smarter and not harder on LinkedIn by following these tips to avoid LinkedIn burnout.
We cover -
- Rule of 78 - why does getting started sooner rather than later will make the biggest difference?
- LinkedIn Strategy is important to keep your LinkedIn activity aligned with your business goals.
- Ways you can simplify and prioritise your LinkedIn activity to achieve results faster.
LinkedIn Marketing Solutions Live Link
Hubspot Article Rule of 78 Link
Good For Business Show Podcast with Wanita Z "Social Media Strategy to Get Results" Link
Good For Business Show Podcast with Tuomo Vauhkonen "Hustle to High-Performance Business Owner" Link
We recommend using Social Pilot for content scheduling - Affiliate Link
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at [email protected]
Next Episode

The Surprising Benefits of Working With A LinkedIn Coach (LinkedIn Lesson 9)
LinkedIn Lesson 9 - Sometimes being fiercely independent as a business owner can mean we don't stop and ask for help from experts. Wasting time making mistakes on LinkedIn is a luxury small business owners can't afford.
How LinkedIn Coaching can help your small business -
- Cheerleader - there for your success on the good and the bad days,
- Empathy - understanding that the LinkedIn journey is different for everyone,
- Independent advice - an outsider's perspective can often uncover blind spots to growth,
- Clarity and Peace of Mind - know with certainty you are on the right path,
- Efficiency - get more out of LinkedIn in less time.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.
Connect - [email protected] or www.goodtradingco.com.au
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