LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.

LinkedIn Lesson 2 - I share what I learnt from jigsaw puzzling during COVID-19 lockdowns in Sydney. After going away with friends I realised that everyone goes about doing a jigsaw puzzle in their own unique way that plays to their strengths. The same can be said about LinkedIn. However, for those of you that think they don't have anything to say that hasn't been said before, you need to listen in. What is a Unique Selling Proposition and why do you need to know about it to grow your business? If you can't articulate yours clearly and distinguish your business from your competitors then it's time to invest in Good Trading Co training. Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

LinkedIn Lesson 3 - Not everyone has the confidence to create and post content on LinkedIn. It's more common than not for people to avoid creating content.

• The 1% rule and how it applies to internet culture
• What are Observers, Contributors and Creators and why do business owners need to know?
• Being a business owner doesn't automatically make you comfortable creating content.
• Tips to find members of your team who could be suitable even if they aren't active on LinkedIn.
• How can LinkedIn Company Pages help if you don't have any content creators in your business?

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Michelle J Raymond Bio

Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.

Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.

Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.

Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.

Michelle’s passion is to change the world by doing good business with good people.

Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

LinkedIn Lesson 1 - Getting started on LinkedIn. Getting over the fear of low numbers and knowing that if you take action today to build your LinkedIn company brand and personal brands you will see results. Everybody starts at zero and I want to encourage all business owners to take action.

This is the story of my growth across social media platforms like LinkedIn Company Page, YouTube, Instagram and Twitter. Please reach out and connect with me and let's start building a community of business owners that are really looking to level up on LinkedIn in 2022.

Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have.

Michelle J Raymond Bio

Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.

Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.

Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.

Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.

Michelle’s passion is to change the world by doing good business with good people.

Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

LinkedIn Lesson 7 - Are you busy being busy on LinkedIn or doing the work that matters? The work that will move your business forward and achieve your business goals. Make 2022 the year that you worked smarter and not harder on LinkedIn by following these tips to avoid LinkedIn burnout.

We cover -

• Rule of 78 - why does getting started sooner rather than later will make the biggest difference?
• LinkedIn Strategy is important to keep your LinkedIn activity aligned with your business goals.
• Ways you can simplify and prioritise your LinkedIn activity to achieve results faster.

LinkedIn Marketing Solutions Live Link

Hubspot Article Rule of 78 Link

Good For Business Show Podcast with Wanita Z "Social Media Strategy to Get Results" Link

Good For Business Show Podcast with Tuomo Vauhkonen "Hustle to High-Performance Business Owner" Link

We recommend using Social Pilot for content scheduling - Affiliate Link

Michelle J Raymond Bio

Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.

Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.

Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.

Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.

Reach Michelle at [email protected]

LinkedIn Lesson 5 - Does your business have a mission for 2022? Holding yourself back by being "busy" isn't going to deliver the results you will wish you had at the end of the year. This lesson shows how by creating a mission you can use LinkedIn to make it happen.

Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.

Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.

Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.

Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/